Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
Ipsos is one of the world's leading market research companies that provides reliable information about society, markets and people to help the world make better decisions. It serves thousands of clients across 90 markets and operates a large proprietary panel of millions of authenticated respondents. Through platforms such as Ipsos iSay and the Insights Hub, it delivers insights, publications, surveys and data-driven research for organizations.
Words AI uses
AI reaches for excellent · strong · comprehensive when it describes Ipsos.
Sources
ipsos.com shapes more of what AI says about Ipsos than any other source, at 28% of its citations.
nuundigital.com · brandspeak.co.uk · bestforecommerce.com · en.wikipedia.org
The market map
B2B Market & Sales Intelligence Tools →Where AI ranks Ipsos
Excerpts where Ipsos appeared in the AI's answer

Ipsos / Kantar : Global powerhouses for primary research, brand health tracking, and deep psychographic consumer insights.

Ipsos / Kantar : Best when your market entry requires deep primary consumer research, brand perception tracking, cultural nuance mapping, and local market attitude polling.