Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
Kosas Cosmetics is a beauty brand offering 100% makeup and 100% skincare products designed to blur the line between makeup and skincare with clean, lightweight formulas. The product lineup includes setting powders, concealers, highlighters, mascaras, lip colors, cleansers, serums, sunscreens, and more, available online with shade options. They provide online shopping amenities such as free US shipping on orders over $50, free returns, a shade finder/quiz, and email sign-up incentives for first-order discounts.
Sources
instagram.com shapes more of what AI says about Kosas than any other source, at 17% of its citations.
google.com · allure.com · sephora.com · vogue.com
The market map
Makeup Brands and Mascara Products →Excerpts where Kosas appeared in the AI's answer

Kosas Revealer Concealer Go to product viewer dialog for this item. or Armani Luminous Silk Concealer Go to product viewer dialog for this item. are lauded for their moisturizing properties that do not emphasize skin texture or lines.
Excerpts where Kosas appeared in the AI's answer

Kosas Revealer Super Creamy + Brightening Concealer ($32) functions as a hybrid eye cream and concealer packed with hyaluronic acid and peptides, making it the ideal pick for dry under-eyes that tend to swallow makeup and show fine lines.

Kosas Revealer Concealer Go to product viewer dialog for this item. is an ultra-creamy option that provides a radiant, dewy finish, acting as a spot treatment and concealer in one.
Excerpts where Kosas appeared in the AI's answer

Kosas Shiny Objects Wet Glisten Highlighter is basically made for the “expensive, glassy, camera-flash-catching” look.

Kosas Wet Glisten Powder Highlighter : A unique powder formula that gives a wet look sheen, recommended for those who prefer powders over balms.
Excerpts where Kosas appeared in the AI's answer

Kosas: Merges clinical skincare with comfortable, skin-loving makeup, best known for their peptide-infused concealers and gel blushes.

Kosas (seamlessly blends active skincare ingredients with lightweight, dewy makeup)