Best makeup brands and mascara products, according to AI

Data as of Aug 25, 2026 · Based on 2,061 AI responses · Shares cover the last 30 days · See how Parse measures this

Makeup Brands and Mascara Products

271 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Makeup Brands and Mascara Products, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	L'Oréal		53%
2	ILIAA leading “clean beauty” choice, frequently recommended for sensitive eyes.	A leading “clean beauty” choice, frequently recommended for sensitive eyes.	38%
3	Kose		33%
4	LancômeCult-favorite luxury option for dramatic, polished looks and clump-free volume.	Cult-favorite luxury option for dramatic, polished looks and clump-free volume.	27%
5	Too FacedA classic for dramatic volume with its “Better Than Sex” mascara.	A classic for dramatic volume with its “Better Than Sex” mascara.	25%
6	EssenceA budget superstar, especially for its “Lash Princess” false-lash effect.	A budget superstar, especially for its “Lash Princess” false-lash effect.	23%
7	Tower 28 BeautySpecific recommendation for sensitive eyes that need a curl-holding mascara.	Specific recommendation for sensitive eyes that need a curl-holding mascara.	22%
8	L'Oréal Paris		22%
9	Fenty BeautyThe go-to recommendation for inclusive foundation and concealer shade ranges.	The go-to recommendation for inclusive foundation and concealer shade ranges.	21%
10	e.l.f. CosmeticsTop budget-friendly choice for cruelty-free and vegan makeup.	Top budget-friendly choice for cruelty-free and vegan makeup.	21%
11	Lvmh		21%
12	Thrive Causemetics		20%
13	M·A·C Cosmetics		15%
14	Clinique		14%
15	Milk Makeup		14%
16	Rare Beauty		13%
17	Pacifica Beauty		13%
18	NARSFrequently cited alongside Fenty for high-performance, inclusive shade ranges.	Frequently cited alongside Fenty for high-performance, inclusive shade ranges.	12%
19	Milani Cosmetics		11%
20	Merit Beauty		10%
21	Charlotte Tilbury		10%
22	Hourglass Cosmetics		9%
23	ColourPop		8%
24	Dior		8%
25	Covergirl		8%
26	Pat McGrath Labs		7%
27	Estée Lauder		6%
28	Haus Labs		6%
29	IT Cosmetics		6%
30	KVD Beauty		6%
31	Kosas		5%
32	Danessa Myricks Beauty		5%
33	Axiology Beauty		5%
34	Juvia's Place		4%
35	Glossier		4%
36	Cover FX		4%
37	Anastasia Beverly Hills		4%
38	Make Up For Ever		4%
39	Saie		4%
40	Chanel		3%
41	bareMinerals		3%
42	The Honest Company		3%
43	W3LL PEOPLE		3%
44	Johnson & Johnson		3%
45	Ogee		3%
46	Huda Beauty		3%
47	ISEHAN Group		3%
48	Fluide		2%
49	R.E.M. Beauty		2%
50	UOMA Beauty		2%
51	Beauty Bakerie		2%
52	Sephora		2%
53	LYS Beauty		2%
54	100% Pure		2%
55	Fitglow Beauty		2%
56	PÜR Cosmetics		2%
57	Revlon		2%
58	Westman Atelier		2%
59	RMS Beauty		2%
60	Cali Ray		2%
61	Etude House		2%
62	Kulfi Beauty		2%
63	La Roche-Posay		2%
64	Bobbi Brown Cosmetics		2%
65	Black Opal		2%
66	Victoria Beckham Beauty		2%
67	About Face		2%
68	Sweed Beauty		1%
69	Ulta Beauty		1%
70	Elf		1%
71	Leaping Bunny		1%
72	PETA		1%
73	Wet n Wild		1%
74	Ami Colé		1%
75	Armani		1%
76	Juice Beauty		1%
77	Max Factor		1%
78	Natasha Denona		1%
79	Il Makiage		1%
80	Morphe		<1%
81	Barry M		<1%
82	Sephora		<1%
83	Shiseido		<1%
84	Jones Road Beauty		<1%
85	DIME Beauty		<1%
86	Buxom		<1%
87	Eyeko		<1%
88	Mineral Fusion		<1%
89	Dose of Colors		<1%
90	Revolution Beauty		<1%
91	Herbivore Botanicals		<1%
92	Florence by Mills		<1%
93	Lush		<1%
94	Rimmel London		<1%
95	jane iredale		<1%
96	Alima Pure		<1%
97	Kering		<1%
98	NUDESTIX		<1%
99	Zerra & Co		<1%
100	Melt Cosmetics		<1%