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How AI describes ITA Matrix

Data as of Aug 25, 2026 · Based on 3,234,367 AI responses across 10,682 prompts · See how Parse measures this

ITA Matrix logoITA Matrixmatrix.itasoftware.com

ITA Matrix is a flight search engine that lets users search airline schedules and fares across multiple carriers with advanced options for dates, routing, and stops. It is used by travel sites and agencies to power comprehensive flight results and comparisons. Developed by ITA Software (later acquired by Google), Matrix underpins many flight-search experiences on the web.

Ownership
Part ofItasoftware logoItasoftware
ITA Matrix logoITA Matrix

Parse Score

52.6

#27 of 64 in Flight Search and Booking Services

Strength32
Reach41
Authority17

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Sources

matrix.itasoftware.com shapes more of what AI says about ITA Matrix than any other source, at 83% of its citations.

support.google.com

AI questions where ITA Matrix appears

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The market map

Flight Search and Booking Services →
5%10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →AlphabetTrip.com GroupBooking HoldingsMomondoHopperExpedia GroupGoingSkiplaggedSouthwest AirlinesNerdWalletJPMorgan ChaseKiwi.comFlightsFinderJack's Flight Club

Where AI ranks ITA Matrix

Flight Search and Booking Services#27

  • Excerpts where ITA Matrix appeared in the AI's answer

    ChatGPT Search · excerpt
    ITA Matrix by Google - The most powerful search engine for advanced travelers.
    ChatGPT Search · excerpt
    ITA Matrix by Google - The most powerful search engine for advanced users.