What does AI recommend for flight search and booking services?

Google Flights stands out as the most cited resource for travelers seeking reliable price tracking and booking information. The leaderboard for flight search and booking remains contested between Google Flights and Kayak, with Skyscanner also holding a significant share of search visibility.

Which flight search and booking services brands appear most in AI answers?

Across 3,666 AI responses, Alphabet is mentioned most, named in 57% of them, followed by Trip.com Group (48%) and Booking Holdings (45%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 3,666 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best flight search and booking services, according to AI

Data as of Aug 25, 2026 · Based on 3,666 AI responses · See how Parse measures this

Flight Search and Booking Services

486 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Flight Search and Booking Services, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Alphabet		57%
2	Trip.com Group		48%
3	Booking Holdings		45%
4	MomondoOften surfaces deeper fare results for complex international routes.	Often surfaces deeper fare results for complex international routes.	29%
5	HopperPopular mobile app for buy-now or wait-timing guidance.	Popular mobile app for buy-now or wait-timing guidance.	18%
6	Expedia Group		17%
7	GoingPreferred for receiving curated deal alerts and mistake fares.	Preferred for receiving curated deal alerts and mistake fares.	14%
8	Skiplagged		8%
9	Southwest Airlines		7%
10	NerdWallet		7%
11	JPMorgan Chase		6%
12	Kiwi.com		6%
13	FlightsFinder		6%
14	Jack's Flight Club		6%
15	Spirit Airlines		6%
16	Airfarewatchdog		5%
17	Citi		5%
18	United Airlines		5%
19	Frontier Airlines		5%
20	Tripadvisor		4%
21	Meta		4%
22	Reddit		4%
23	X		4%
24	The Points Guy		4%
25	Ryanair		4%
26	Dollar Flight Club		4%
27	Travel + Leisure		3%
28	HopperPopular mobile app for buy-now or wait-timing guidance.	Popular mobile app for buy-now or wait-timing guidance.	3%
29	Itasoftware		2%
30	Aviasales		2%
31	JetBlue		2%
32	American Express		2%
33	U.S. Department of Transportation		2%
34	Condé Nast Traveler		2%
35	Bank of America		2%
36	Thrifty Traveler		2%
37	aeroLOPA		2%
38	Frontier Airlines World Mastercard		2%
39	FareCompare		2%
40	Alaska Airlines		2%
41	PanFlights		2%
42	Johnny Jet		2%
43	Cheapflights		2%
44	EasyJet		1%
45	American Automobile Association (AAA)		1%
46	American Airlines		1%
47	Backroad Planet		1%
48	SmarterTravel		1%
49	Gannett		1%
50	Aegean Airlines		1%
51	AirHint		1%
52	Southern Living		1%
53	AirHelp		1%
54	Quora		1%
55	CheapOair		1%
56	FlightAware		<1%
57	Wego		<1%
58	MapHappy		<1%
59	Eskimo Travel		<1%
60	Trafalgar		<1%
61	Wizz Air		<1%
62	Next Vacay		<1%
63	Packslight		<1%
64	Ziff Davis		<1%
65	Liligo		<1%
66	Capital One		<1%
67	Rick Steves		<1%
68	The Sun		<1%
69	DuckDuckGo		<1%
70	British Airways		<1%
71	AFAR		<1%
72	Flightlooker		<1%
73	ExpertFlyer		<1%
74	Frontier		<1%
75	Virgin		<1%
76	Warner Bros. Discovery		<1%
77	BBusiness Insider		<1%
78	TikTok		<1%
79	Allegiant Air		<1%
80	United		<1%
81	U.S. News & World Report		<1%
82	Airfare Alerts		<1%
83	Secret Flight Club		<1%
84	AirTrackBot		<1%
85	PureWow		<1%
86	Quartz		<1%
87	Credit.com		<1%
88	Remitly		<1%
89	Clearco		<1%
90	FlightList		<1%
91	Upgraded Points		<1%
92	The Travel Temple		<1%
93	Skyando		<1%
94	NPR		<1%
95	CNET		<1%
96	Blogger at Large		<1%
97	Barclays		<1%
98	Wandering Earl		<1%
99	Moneycontrol		<1%
100	CheapAir		<1%

and 75 more brands in this ranking

Who wins on each AI

ChatGPT significantly favors ITA Matrix for complex search needs, whereas Google AI Overviews consistently promotes Southwest Airlines as a top domestic search and booking resource.

ChatGPT SearchGoogle AI Mode

Mention rate on each AI platform, by brand
Brand	ChatGPT Search	Google AI Mode
Google Flights	54%	60%
Kayak	39%	41%
SSkyscanner	26%	32%
Skyscanner	21%	22%
Momondo	18%	22%

The two models disagree most about Frontier Airlines (ChatGPT #21, Google #15) and Hopper (ChatGPT #7, Google #13).

Sources AI cited

reddit.com is the page AI reaches for most here, cited in 43% of analyzed answers.

Best flight search and booking services, according to AI

Best flight search and booking services, according to AI

What shifted

Communities where this category lives

How AI answersHow AI answers questions in Flight Search and Booking Services

Frequently asked questions

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