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How AI describes Mintel

Data as of Aug 22, 2026 · Based on 3,217,391 AI responses across 10,683 prompts · See how Parse measures this

Mintel logoMintelmintel.com

Mintel provides market intelligence and consumer insights through an on-demand platform, consulting services, and data integrations to help brands predict trends and drive growth. Its industry solutions span sectors such as Food & Drink, Beauty & Personal Care, Household, and Retail, with daily updates and tailored recommendations. In addition to paid services, Mintel offers free insights, reports, events, podcasts, and downloadable content to inform decision-making and thought leadership.

Products and subbrands
  • Ingredientscape AI

Parse Score

67.9

#21 of 171 in B2B Market & Sales Intelligence Tools

Strength55
Reach51
Authority49

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Tone of voice

62% of how AI describes Mintel reads positive.

Words AI uses

AI reaches for strong · excellent · expensive when it describes Mintel.

One caveat recurs: expensive.

Sources

mintel.com shapes more of what AI says about Mintel than any other source, at 41% of its citations.

letshighlight.com · g2.com · en.wikipedia.org · biobrain.io

AI questions where Mintel appears

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The market map

B2B Market & Sales Intelligence Tools →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →ZoomInfoCognismAlphaSenseSimilarWebApolloGartnerLinkedInStatistaKlueForresterCrayonCrunchBaseCB InsightsSemrushMintel

Where AI ranks Mintel

B2B Market & Sales Intelligence Tools#21

  • Excerpts where Mintel appeared in the AI's answer

    Google AI Mode · excerpt
    Mintel: A leader in combining consumer research, market trends, and competitive intelligence to help brands understand market dynamics.
    Google AI Mode · excerpt
    Mintel: Excellent for understanding consumer behavior, market trends, and competitive positioning, making it strong for assessing market demand and segmentation.

  • Excerpts where Mintel appeared in the AI's answer

    Google AI Mode · excerpt
    Mintel: Offers comprehensive consumer research and food/drink market reports.
    Google AI Mode · excerpt
    Mintel: Provides extensive market research on food and beverage trends.

  • Excerpts where Mintel appeared in the AI's answer

    Google AI Mode · excerpt
    Mintel: Strong in CPG and consumer behavior, providing market intelligence that combines consumer research with competitor intelligence (including new product databases).
    Google AI Mode · excerpt
    Mintel: Specialized in consumer research, competitive intelligence, and trend analysis.

  • Excerpts where Mintel appeared in the AI's answer

    Google AI Mode · excerpt
    Mintel / Euromonitor: Focused on consumer-driven market research and global market sizing.
    Google AI Mode · excerpt
    Mintel: Top choice for FMCG (Fast-Moving Consumer Goods) and consumer behavior insights.