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  2. OFF!
BrandsOFF!

How AI describes OFF!

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

OFF! logoOFF!off.com

OFF® is a brand of insect repellents that has been protecting people from mosquitoes, ticks, and other biting insects for over 50 years. The product line includes sprays, aerosols, and gels with various formulas such as DEET-free, plant-based, sweat-resistant, and fragrance-free options for different outdoor activities.

Products and subbrands
  • OFF! Deep Woods

Parse Score

75.2

#2 of 12 in Insect Repellents and Pest Control

Strength72
Reach52
Authority59

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Sources

google.com shapes more of what AI says about OFF! than any other source, at 10% of its citations.

amazon.com · reddit.com · off.com · consumerreports.org

AI questions where OFF! appears

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The market map

Insect Repellents and Pest Control →
5%10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →OFF!SawyerRepelBen's 30 Tick &…ThermaCELLMurphy's NaturalsCutterNatrapelRanger ReadyProven Insect Re…Insect ShieldSTEM Botanical E…Newell BrandsMimikai

Where AI ranks OFF!

Insect Repellents and Pest Control#2
#118

  • Excerpts where OFF! appeared in the AI's answer

    Google AI Mode · excerpt
    OFF! Deep Woods Sportsmen (30% DEET)Go to product viewer dialog for this item. are unmatched for extreme backwoods conditions.
    ChatGPT Search · excerpt
    OFF! Deep Woods Insect Repellent VIII — classic deep-woods option; dry formula with DEET.

  • Excerpts where OFF! appeared in the AI's answer

    ChatGPT Search · excerpt
    OFF! Clean Feel Picaridin Insect Repellent — a convenient everyday picaridin spray.