Data as of Aug 25, 2026 · Based on 678 AI responses · Shares cover the last 30 days · See how Parse measures this
Insect Repellents and Pest Control
Parse
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OFF! leads, named in 67% of answers, ahead of Sawyer at 63% and at 49%.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A classic DEET option, still frequently the top recommendation for 'deep woods' use. | 67% | |
| 2 | The leading | 63% | |
| 3 | Cited for both high-DEET and effective plant-based lemon eucalyptus options. | 49% | |
| 4 | High-DEET formulas recommended for maximum protection in heavy-infestation areas. | 35% | |
| 5 | A device-based repellent creating a mosquito-free zone for patios or campsites. | 20% | |
| 6 | AI's top recommendation for a plant-based, lemon eucalyptus oil repellent. | 19% | |
| 7 | 13% | ||
| 8 | A | 9% | |
| 9 | 7% | ||
| 10 | 6% | ||
| 11 | 6% | ||
| 12 | 5% | ||
| 13 | 4% | ||
| 14 | 4% | ||
| 15 | 3% | ||
| 16 | 3% | ||
| 17 | 3% | ||
| 18 | 2% | ||
| 19 | 2% | ||
| 20 | 2% | ||
| 21 | 2% | ||
| 22 | 2% | ||
| 23 | 2% | ||
| 24 | 1% | ||
| 25 | 1% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 46% of analyzed answers.
Fell from #1 to #3 overall between Oct 2025 and Mar 2026.
Climbed from #3 to #1 rank between Oct 2025 and Mar 2026.
“A Picaridin-based alternative to DEET” → “The best overall repellent, favored for comfort and effectiveness”
Jumped from #12 to #4 in overall mentions from Oct 2025 to Mar 2026.
Dropped from rank #5 to #14 from Oct 2025 to Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 60% | 26% | ||
| 51% | 31% | ||
| 44% | 19% | ||
| 16% | 14% | ||
| 7% | 12% |
The two models disagree most about Repel (ChatGPT #6, Google #14).
Across 678 AI responses, OFF! is mentioned most, named in 67% of them, followed by Sawyer (63%) and Repel (49%).
Parse measures each brand's mention rate — the share of answers naming it — across 678 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Responses to this general query evolved from listing ingredients to recommending specific brands. After November 2025, Sawyer and
Repel began to dominate recommendations based on their active ingredients (
Picaridin and DEET/OLE, respectively), overtaking OFF! as the top-cited brand for everyday use.
Responses to this general query evolved from listing ingredients to recommending specific brands. After November 2025, Sawyer and
Repel began to dominate recommendations based on their active ingredients (
Picaridin and DEET/OLE, respectively), overtaking OFF! as the top-cited brand for everyday use.
Early answers favored OFF!, but by December 2025, Sawyer's -based products were frequently named "Best Overall" by AI models. is also consistently mentioned for both its DEET and plant-based options, while appears as a popular device-based alternative for patios.
What is the best mosquito repellent?
Early answers favored OFF!, but by December 2025, Sawyer's
Picaridin-based products were frequently named "Best Overall" by AI models.
Repel is also consistently mentioned for both its DEET and plant-based options, while
ThermaCELL appears as a popular device-based alternative for patios.