Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
On is a Swiss sportswear company that designs performance gear for running, tennis, and other athletic activities. The company focuses on innovation and sustainability, aiming to inspire movement through products developed with Swiss engineering.
Sources
forbes.com shapes more of what AI says about On than any other source, at 5.0% of its citations.
google.com · reddit.com · runrepeat.com · youtube.com
The market map
Supportive Non-Slip Work Shoes →Excerpts where On appeared in the AI's answer

OnCloud Shoes: Favored for their cushioned feel and stable structure for long work hours.
Excerpts where On appeared in the AI's answer

On Running : With their circular subscription model shoe (Cyclon) and various recycled-content performance sneakers, On has made major strides

On Running: Uses recycled polyester in the mesh uppers of popular models like the On Women's Cloud 6 and utilizes bio-attributed foam in their On Women's Cloudnova 2.
Excerpts where On appeared in the AI's answer

On Running: A Swiss brand expanding from specialized running gear into high-fashion, technical athleisure

On Running: Known for expanding from running gear into high-fashion activewear.