Principal Financial Group AI visibility score and rankings

Data as of Mar 20, 2026. Sign up free to see the latest daily data.

Parse Score

68.8

Strength

90.2Excellent

How well you compete

Reach

42.8Average

How broadly AI mentions you

Authority

68.7Excellent

How often AI cites you

Parse Score

68.8

Strength

90.2Excellent

How well you compete

Reach

42.8Average

How broadly AI mentions you

Authority

68.7Excellent

How often AI cites you

This week· sample

Mixed week — score steady, one competitor gained ground.

Score shiftGained ground on 3 prompts this week

CompetitorA competitor was added to a cited roundup page

CitationNew source citing this brand in 2 prompt answers

Add Principal Financial Groupto see what's changing each week.

Tasks· sample

Reply to this cited Reddit thread

Reach out to this cited publication

Brand performance

How Principal Financial Group's AI visibility has changed over time

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Top peers

Brands AI most often recommends alongside Principal Financial Group

Brand	Parse Score	Shared Niches
Mutual of Omaha	69.5	2
Nationwide	78.8	2
Guardian Life	74.5	2

Top prompts

Questions people ask AI where Principal Financial Group appears in the last 30 days

Prompt	Prompt visibility
For a physician or dentist, which specialty-specific disability policy is most recommended for comprehensive income protection?	25.0
Who provides "Key Person" insurance with limits above $20M for startup founders?	17.8
How do I get a simple term life insurance policy for around $500k without a medical exam?	6.7

Top cited domains

Domains AI cites when recommending Principal Financial Group in the last 30 days

Domain	Citations	Prompts
gov.capital Top 7 Best Disability Insurance Companies for Self-Employed Professionals in 2025 – Gov Capital Investor Blog	2	1
financialresidency.com Principal Disability Insurance Review 2026: Physician's Guide	1	1
money.com 5 Best Disability Insurance Options for Physicians \| Money	1	1

Domain	Citations	Prompts
gov.capital Top 7 Best Disability Insurance Companies for Self-Employed Professionals in 2025 – Gov Capital Investor Blog	2	1
financialresidency.com Principal Disability Insurance Review 2026: Physician's Guide	1	1
money.com 5 Best Disability Insurance Options for Physicians \| Money	1	1

Principal Financial Group

Strength

Reach

Authority

Strength

Reach

Authority

Brand performance

Strength vs peers over time

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Top peers

Strength vs peers over time

Top prompts

Top cited domains