What does AI recommend for life insurance quotes and policies?

Pacific Life has surged to become the most frequently recommended life insurance carrier, rising from #13 to the top spot since October 2025. This reflects a broader shift in AI responses, which now increasingly favor established, traditional insurers over digital-first platforms for a wide range of term and permanent life insurance needs.

Which life insurance quotes and policies brands appear most in AI answers?

Across 4,818 AI responses, Pacific Life is mentioned most, named in 29% of them, followed by Protective (26%) and Legal & General America (25%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 4,818 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best life insurance quotes and policies, according to AI

Data as of Aug 25, 2026 · Based on 4,818 AI responses · See how Parse measures this

Life Insurance Quotes and Policies

623 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Life Insurance Quotes and Policies, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Pacific LifeSurged to the top spot, lauded for flexibility and strong permanent life options.	Surged to the top spot, lauded for flexibility and strong permanent life options.	29%
2	ProtectivePraised for affordable term policies with flexible options for later conversion.	Praised for affordable term policies with flexible options for later conversion.	26%
3	Legal & General AmericaA top recommendation for affordable term life, especially for new parents.	A top recommendation for affordable term life, especially for new parents.	25%
4	Guardian LifeThe top recommendation for disability insurance with strong 'own-occupation' definitions.	The top recommendation for disability insurance with strong 'own-occupation' definitions.	23%
5	PolicygeniusThe most consistently recommended online marketplace for comparing multiple insurer quotes.	The most consistently recommended online marketplace for comparing multiple insurer quotes.	23%
6	MassMutualA leading choice for high-net-worth individuals and permanent life policies.	A leading choice for high-net-worth individuals and permanent life policies.	23%
7	EthosA go-to digital platform for fast, often no-exam, term life policies.	A go-to digital platform for fast, often no-exam, term life policies.	20%
8	New York Life		18%
9	SelectQuoteA frequently cited brokerage for comparing quotes from numerous insurance carriers.	A frequently cited brokerage for comparing quotes from numerous insurance carriers.	14%
10	Penn Mutual		13%
11	Nationwide		13%
12	Mutual of OmahaThe dominant AI recommendation for senior life and final expense insurance.	The dominant AI recommendation for senior life and final expense insurance.	12%
13	Northwestern Mutual		11%
14	Symetra		10%
15	Lincoln Financial Group		9%
16	State Farm		9%
17	Transamerica		9%
18	Ladder LifeCited for its flexible, fully online term life application process.	Cited for its flexible, fully online term life application process.	8%
19	Aflac		7%
20	Principal Financial Group		7%
21	Term4Sale.com		7%
22	NerdWallet		6%
23	Western & Southern		6%
24	Insurify		6%
25	AARP		6%
26	Haven Life		5%
27	Progressive		5%
28	Ameritas		5%
29	USAA		5%
30	LifeQuotes		5%
31	The Standard		4%
32	Corebridge Financial		4%
33	AIG		4%
34	Alphabet		3%
35	Fidelity Life		3%
36	Quotacy		3%
37	TruStage		3%
38	Founders Shield		3%
39	MoneyGeek		3%
40	The Zebra		3%
41	Bestow		3%
42	SBLI		3%
43	Embroker		3%
44	Lemonade		3%
45	Forbes		3%
46	Thrivent		3%
47	Insurance Geek		3%
48	Fabric by Gerber Life		3%
49	Colonial Penn		3%
50	LifeInsure		2%
51	John Hancock		2%
52	Legal & General		2%
53	Investopedia		2%
54	Term Life Compare		2%
55	A.M. Best		2%
56	EthosA go-to digital platform for fast, often no-exam, term life policies.	A go-to digital platform for fast, often no-exam, term life policies.	2%
57	CVS Health		2%
58	LifeStein		2%
59	Foresters Financial		2%
60	Physicians Mutual		2%
61	Kruze Consulting		2%
62	MetLife		2%
63	QuoteWizard		1%
64	Funeral Advantage		1%
65	Aon		1%
66	eFinancial		1%
67	Quote		1%
68	Corebridge Direct		1%
69	PolicyMe		1%
70	U.S. News & World Report		1%
71	American Automobile Association (AAA)		1%
72	Abrams Inc		1%
73	Benavest		1%
74	Higginbotham		1%
75	AAA Life Insurance		<1%
76	Prudential Financial		<1%
77	Farm Bureau Financial Services		<1%
78	Compulife		<1%
79	Assurity		<1%
80	WTW		<1%
81	Royal Neighbors of America		<1%
82	QuickQuote		<1%
83	Berkshire Hathaway		<1%
84	Reddit		<1%
85	Mintco Financial		<1%
86	Annuity Expert Advice		<1%
87	Bankrate		<1%
88	Zander Insurance		<1%
89	The American College of Financial Services		<1%
90	AccuQuote		<1%
91	Lantern Insurance		<1%
92	Amica		<1%
93	Americo		<1%
94	Allianz Partners		<1%
95	KeyPersonInsurance		<1%
96	Experian		<1%
97	Ladder		<1%
98	Marsh & McLennan Companies		<1%
99	Ramsey Solutions		<1%
100	Moody's		<1%