How AI describes Proximic by Comscore

Proximic provides privacy-centric predictive audiences and contextual targeting for media buyers and sellers, enabling scalable precision without relying on user-level identifiers. It combines advanced contextual intelligence with Comscore data assets (2M+ opt-in panel, 75M TVs, 100M CTV devices, 350K topics) and a rich library of syndicated segments to power targeting across platforms. The solution also offers inventory monetization tools for sellers and the ability to activate segments in buyers' platforms, supporting seamless integration and measurement.