What does AI recommend for digital advertising platforms and agencies?

Google leads AI's recommendations for digital advertising platforms, frequently cited across a range of ad buying scenarios. Meanwhile, The Trade Desk has emerged as the dominant recommendation for programmatic advertising, particularly for CTV and corporate IP targeting.

Which digital advertising platforms and agencies brands appear most in AI answers?

Across 1,514 AI responses, Alphabet is mentioned most, named in 34% of them, followed by The Trade Desk (34%) and Amazon (26%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 1,514 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best digital advertising platforms and agencies, according to AI

Data as of Aug 25, 2026 · Based on 1,514 AI responses · See how Parse measures this

Digital Advertising Platforms and Agencies

441 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Digital Advertising Platforms and Agencies, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Alphabet		34%
2	The Trade DeskThe top AI choice for programmatic DSPs, specializing in CTV and IP targeting.	The top AI choice for programmatic DSPs, specializing in CTV and IP targeting.	34%
3	Amazon		26%
4	StackAdaptA prominent new entrant consistently recommended for B2B and corporate IP targeting.	A prominent new entrant consistently recommended for B2B and corporate IP targeting.	19%
5	Integral Ad ScienceA consistent top recommendation for brand safety and ad verification tools.	A consistent top recommendation for brand safety and ad verification tools.	16%
6	Adobe		16%
7	DoubleVerifyAlways cited alongside IAS as an essential tool for protecting brand safety.	Always cited alongside IAS as an essential tool for protecting brand safety.	16%
8	ViantA specialist DSP recommended for household-level CTV attribution using its Household ID.	A specialist DSP recommended for household-level CTV attribution using its Household ID.	15%
9	Smartly		14%
10	Celtra		14%
11	CriteoA recurring recommendation for dynamic creative optimization and e-commerce retargeting.	A recurring recommendation for dynamic creative optimization and e-commerce retargeting.	13%
12	Meta		11%
13	MNTN		11%
14	Bannerflow		10%
15	Adzymic		10%
16	Demandbase		9%
17	El ToroFrequently mentioned as a dedicated platform for high-precision, cookie-free IP targeting.	Frequently mentioned as a dedicated platform for high-precision, cookie-free IP targeting.	8%
18	Roku		7%
19	Bombora		7%
20	Paramount Skydance		7%
21	Adform		6%
22	6sense		6%
23	Zefr		6%
24	Fox Corporation		6%
25	Simpli.fi		6%
26	Perion		6%
27	Microsoft		5%
28	TEGNA		5%
29	Jivox		5%
30	JamLoop		5%
31	LinkedIn		5%
32	Adloox		5%
33	CHEQ		5%
34	The Media Trust		5%
35	Innovid		5%
36	Disney		5%
37	Tatari		5%
38	Innervate		5%
39	Basis		4%
40	Simulmedia		4%
41	Flashtalking		4%
42	Thunder Experience Cloud		4%
43	Human Security		4%
44	Nielsen		4%
45	GeoEdge		4%
46	Pixalate		4%
47	Hulu		4%
48	RollWorks		4%
49	AccountInsight		4%
50	LiveRamp		3%
51	NEXD		3%
52	TV Scientific		3%
53	Blink Advertising		3%
54	Hunch Ads		3%
55	Clinch		3%
56	MediaMath		3%
57	AdRoll		3%
58	Peer39		3%
59	Zuuvi		3%
60	Comscore		3%
61	ZoomInfo		3%
62	Terminus		2%
63	Experian		2%
64	Strategus		2%
65	Yahoo		2%
66	Equativ		2%
67	Effectv		2%
68	BidTheatre		2%
69	Knorex		2%
70	Madgicx		2%
71	AUDIENCEX		2%
72	Confiant		2%
73	Ad-Lib		2%
74	MINT Square		2%
75	Mediavision2020		2%
76	AI Digital		2%
77	Vibe		2%
78	X		2%
79	zvelo		2%
80	NBC		2%
81	Choozle		2%
82	Adwave		2%
83	Adacado		2%
84	Displayce		2%
85	Mediaocean		1%
86	Clearlake Capital Group		1%
87	TikTok		1%
88	Stirista		1%
89	Expandi Group		1%
90	iPromote		1%
91	National Media Spots		1%
92	Spectrum Reach		1%
93	AppHarbr		1%
94	Spectrum		1%
95	SmartyAds		1%
96	Stevenson Advertising		1%
97	Skybeam		1%
98	Oracle		1%
99	InBeat		1%
100	Dealfront		<1%