Parse

Parse indexes AI recommendations so brands know where they stand.

Products

  • Brands
  • Markets
  • Integrations
  • Work with us
  • Pricing
  • MCP

Resources

  • Research
  • Methodology
  • Blog

© 2026 Parse. All rights reserved.

LegalPrivacy PolicyTerms of Service
Parse
Work with usPricing
Sign inCheck your brand
  1. Brands
  2. Rothco
BrandsRothco

How AI describes Rothco

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Rothco logoRothcorothco.com

Rothco is a family-owned supplier of military, tactical, and outdoor gear, trusted since 1953. The company offers high-performance apparel and equipment, including BDU cargo shorts, tactical caps, and waterproof bags, with a 99% in-stock rate and fast order processing.

Parse Score

68.1

#23 of 62 in Emergency Preparedness and First Aid

Strength64
Reach48
Authority39

Work at Rothco?

Claim this profile for the full report: every prompt where Rothco appears, who is gaining, and what AI says about you. Claiming is free and unlocks your brand’s ambient view. Monitoring a market is the paid layer on top.

Verified with a work email.

Track this weekly.

Monitor Rothco

Sources

google.com shapes more of what AI says about Rothco than any other source, at 19% of its citations.

rothco.com · amazon.com · luminaryglobal.com · outdoorlife.com

AI questions where Rothco appears

Always know where you stand in AI

Start monitoring Rothco

The market map

Emergency Preparedness and First Aid →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Arcturus GearCrisis Preventio…International Cr…TryNOVAAmerican Associa…RothcoPendletonNew York Univers…EKTOS GearKemp USAExpedAmerican Institu…Mental Health Fi…Lucky Sheep

Where AI ranks Rothco

Emergency Preparedness and First Aid#23
#102

  • Excerpts where Rothco appeared in the AI's answer

    Google AI Mode · excerpt
    Rothco / Ever Ready First Aid / Titan Survival (Best Mil-Spec Utility)
    Google AI Mode · excerpt
    Rothco: A legendary name in military tactical and survival gear. Their Rothco Wool Rescue Survival Blanket lines lean into authentic mil-spec styling

  • Excerpts where Rothco appeared in the AI's answer

    Google AI Mode · excerpt
    Rothco All-Weather Waterproof Notebook (Best Budget / Tactical): A cost-effective, heavy-duty alternative featuring a tough PVC cover and waterproof lined pages.