Best emergency preparedness and first aid, according to AI

Data as of Aug 25, 2026 · Based on 1,010 AI responses · See how Parse measures this

CVS has emerged as the most frequently cited brand for first aid and pharmacy needs in AI responses. While specialized brands for emergency gear have seen their dominance wane, consumer health products and crisis training organizations now feature prominently in recommendations.

Emergency Preparedness and First Aid

509 brands

ParseChatGPT + Google AI

Parse

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Measured across ChatGPT & Google AI

Best Emergency Preparedness and First Aid, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Arcturus GearConsistently cited as a top choice for emergency military-style wool blankets.	Consistently cited as a top choice for emergency military-style wool blankets.	24%
2	Crisis Prevention InstituteA leading recommendation for social worker crisis intervention and de-escalation training.	A leading recommendation for social worker crisis intervention and de-escalation training.	21%
3	International Critical Incident Stress Foundation (ICISF)Recommended for foundational courses in individual and group crisis intervention.	Recommended for foundational courses in individual and group crisis intervention.	17%
4	TryNOVA		14%
5	American Association of Suicidology		14%
6	RothcoA notable brand for military-style wool survival blankets.	A notable brand for military-style wool survival blankets.	13%
7	Pendleton		12%
8	New York University		11%
9	EKTOS Gear		11%
10	Kemp USA		9%
11	Exped		9%
12	American Institute of Healthcare Professionals (AIHCP)		8%
13	Mental Health First Aid		8%
14	Lucky Sheep		8%
15	Faribault Woolen Mill Co.		8%
16	CIT International		7%
17	Federal Emergency Management Agency (FEMA)		6%
18	LivingWorks		6%
19	Helko Werk		5%
20	McGuire Army & Navy		5%
21	Ever Ready First Aid		5%
22	Relias		5%
23	Flight Centre		5%
24	American Red Cross		5%
25	Woolly Mammoth Woolen Company		5%
26	Rutgers University		5%
27	Survive Outdoors Longer		5%
28	Filson		5%
29	American Academy of Experts in Traumatic Stress		4%
30	QPR Institute		4%
31	Eagle Creek		3%
32	Mahalo Resorts		3%
33	SmarterTravel		3%
34	Substance Abuse and Mental Health Services Administration (SAMHSA)		3%
35	Condé Nast Traveler		3%
36	Inreachce		3%
37	TITAN Survival		3%
38	AFAR		3%
39	Band-Aid		3%
40	Western Mountaineering		3%
41	Etsy		3%
42	Newell Brands		3%
43	Northwest Woolen Mills		2%
44	Crisis & Trauma Resource Institute		2%
45	Holy Lamb Organics		2%
46	Destin Beach Vacation Rentals		2%
47	AmazonA top retailer for hypoallergenic bandages and various beach essentials.	A top retailer for hypoallergenic bandages and various beach essentials.	2%
48	Texas Bushcraft		2%
49	Growth Central Training		2%
50	National Alliance on Mental Illness (NAMI)		2%
51	REI Co-op		2%
52	Association of Social Work Boards		2%
53	MamaOwl		2%
54	MyOMHSAS		2%
55	Life Space Crisis Intervention		2%
56	Solution-Focused Institute		2%
57	Marine Rescue Products		2%
58	Cascade Designs		2%
59	Disana		2%
60	GoPro		2%
61	National Anger Management Association		2%
62	Woolrich		2%
63	Michigan State University		2%
64	Snugpak		2%
65	Cocoon		2%
66	Grüezi Bag		2%
67	The Ohio State University		2%
68	Cornell University		2%
69	Indiana Wesleyan University		2%
70	Alder & Alouette		2%
71	Elite Survival Systems		1%
72	U.S. News & World Report		1%
73	University of North Carolina at Chapel Hill		1%
74	SUNY Empire State College		1%
75	Wiggy's		1%
76	Peregrine		1%
77	Rewilder		1%
78	IDEA Training Collaborative		1%
79	Mountain Hardwear		1%
80	Survival Frog		1%
81	Bryn Mawr College		1%
82	Coleman's Military Surplus		1%
83	University of Chicago		1%
84	Stansport		1%
85	Saint Louis University		1%
86	Chatham Manufacturing		1%
87	Go Time Gear		1%
88	Columbia University		1%
89	Thistlewood Farms		1%
90	Feathered Friends		1%
91	Crisis Consultant Group		1%
92	VEVOR		<1%
93	MyMedic		<1%
94	Walmart		<1%
95	East Stroudsburg University		<1%
96	Murdoch's Ranch & Home Supply		<1%
97	Western Youth Services		<1%
98	Glacial Gear		<1%
99	SC Johnson		<1%
100	University of California		<1%