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BrandsSherwin-Williams

How AI describes Sherwin-Williams

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Sherwin-Williams logoSherwin-Williamssherwin-williams.com

Sherwin-Williams manufactures paints, stains, coatings, and supplies for DIY homeowners and professionals. The company also provides specialized industrial, marine, automotive, and aerospace coating solutions.

Products and subbrands
  • HGTV Home by Sherwin-Williams
  • Sherwin-Williams Emerald
  • Sherwin-Williams Duration
  • Sherwin-Williams Industrial Coatings

Parse Score

84.7

#3 of 57 in DIY Home Improvement Supplies

Strength78
Reach62
Authority62

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The market map

DIY Home Improvement Supplies →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Benjamin MooreSherwin-WilliamsBehrGracoWagner SprayTechValsparGliddenThe Home DepotVeg-O-GardenHomeRightLowe'sPurdyWooster BrushRust-Oleum

Where AI ranks Sherwin-Williams

DIY Home Improvement Supplies#3
  • Dark color coverage#3
  • DIY interior paint#4
  • Interior wall paint#4
#4
#12
#53

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Tone of voice

73% of how AI describes Sherwin-Williams reads positive.

Words AI uses

AI reaches for premium · excellent · durable when it describes Sherwin-Williams.

Perceived strengths & weaknesses

AI praises Sherwin-Williams for target_audience; it docks it on price.

Rivals

Benjamin Moore is the brand AI weighs against Sherwin-Williams most, and it leads on interior wall paint.

Benjamin Moore logoBenjamin MooreContested

Sources

google.com shapes more of what AI says about Sherwin-Williams than any other source, at 8.6% of its citations.

AI questions where Sherwin-Williams appears

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Start monitoring Sherwin-Williams
  • Excerpts where Sherwin-Williams appeared in the AI's answer

    Google AI Mode · excerpt
    Sherwin-Williams (Best for Durability and Coverage) : A close rival to Benjamin Moore and a massive favorite among contractors.
    Google AI Mode · excerpt
    Sherwin-Williams is the main rival to Benjamin Moore and the top pick for many contractors.
  • Excerpts where Sherwin-Williams appeared in the AI's answer

    Google AI Mode · excerpt
    Sherwin-Williams Emerald (Best for Washability & Coverage) — A top-tier styrene-acrylic paint that resists stains exceptionally well and provides fantastic coverage
    ChatGPT Search · excerpt
    Sherwin-Williams Emerald – A favorite among professional painters for smooth application and washability.
  • Excerpts where Sherwin-Williams appeared in the AI's answer

    ChatGPT Search · excerpt
    Sherwin-Williams Emerald Urethane Trim Enamel — an excellent choice if durability is your priority.
    Google AI Mode · excerpt
    Sherwin-Williams Gallery Series Go to product viewer dialog for this item.
  • Excerpts where Sherwin-Williams appeared in the AI's answer

    ChatGPT Search · excerpt
    Sherwin-Williams Emerald Interior Acrylic Latex or Sherwin-Williams Duration Home Interior Acrylic Latex — premium paints known for better coverage than lower-tier lines.
    ChatGPT Search · excerpt
    Sherwin-Williams Emerald/Duration — very good premium paints, but I wouldn't choose them specifically over Marquee if one coat is the priority.
  • Excerpts where Sherwin-Williams appeared in the AI's answer

    ChatGPT Search · excerpt
    Sherwin-Williams recommends about 1,200–1,400 psi, a 45° tip, 8–12 inches from the wood, spraying with the grain.
    ChatGPT Search · excerpt
    Sherwin-Williams recommends 1,200–1,400 psi with a 45° tip and 8–12 inches of distance.
  • Excerpts where Sherwin-Williams appeared in the AI's answer

    Google AI Mode · excerpt
    Sherwin-Williams iFEX Spectrophotometer Go to product viewer dialog for this item.
    Google AI Mode · excerpt
    Sherwin-Williams Virtual Match: This system helps technicians search for the closest color matches from a massive database

sherwin-williams.com · youtube.com · consumerreports.org · reddit.com

+1 more prompts·Monitor Sherwin-Williams