Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
Shutterflyshutterfly.comShutterfly is an online retailer that specializes in personalized photo products, including photo books, cards, wall art, prints, calendars, and gifts. It offers extensive customization options (Create Your Own, designer services) and related services such as free address book service and free shipping on qualifying orders, plus regular promotional deals. The site focuses on holiday, wedding, and other occasions, providing custom photo gifts and stationery for celebrations.
Tone of voice
54% of how AI describes Shutterfly reads positive.
Words AI uses
AI reaches for high-quality · excellent · frequent discounts when it describes Shutterfly.
Perceived strengths & weaknesses
AI praises Shutterfly for template variety; it docks it on quality.
Rivals
Mixbook is the brand AI weighs against Shutterfly most.
Sources
shutterfly.com shapes more of what AI says about Shutterfly than any other source, at 41% of its citations.
tomsguide.com · google.com · reddit.com · photoworkout.com
The market map
Online Photo Books and Printing →Where AI ranks Shutterfly
+ 2 more markets
Excerpts where Shutterfly appeared in the AI's answer
Shutterfly remains a massive household name known for deep discounts and sheer variety.
Shutterfly is a very good choice if you have a LOT of photos or want maximum flexibility.
Excerpts where Shutterfly appeared in the AI's answer
Shutterfly (Best Mass-Market / Budget Friendly) : Check out options on Shutterfly Custom Photo Puzzles
Shutterfly – Convenient if you're already ordering photo gifts, though puzzle quality is generally considered a step below Ravensburger or MakeYourPuzzles.
Excerpts where Shutterfly appeared in the AI's answer
Shutterfly (Best for Gifting & Variety): As an industry veteran, Shutterfly offers an enormous library of templates, endless customization, and frequent deep-discount sales.
Shutterfly offers the widest variety of customization options and fast delivery, making it reliable for gifts.
Excerpts where Shutterfly appeared in the AI's answer
Shutterfly offers heavy cardstock, foil stamping, glitter accents, and massive multi-photo collage layouts if you want to pack the card with memories.
Shutterfly – Excellent for photo-heavy birthday cards and frequent discounts.
Excerpts where Shutterfly appeared in the AI's answer
Shutterfly: A budget-friendly, highly accessible option for everyday photo prints, frequent sales, and straightforward ordering.
Shutterfly : Best for casual family photo collages or quick holiday memories
