Data as of Aug 22, 2026 · Based on 3,164,951 AI responses across 10,525 prompts · See how Parse measures this
Smile Brilliant sells at-home professional-grade teeth whitening using custom-fitted trays with whitening and desensitizing gel. It also offers a broad range of related oral-care products, including guards, tray cleaning tools, dental probiotics, plaque/highlighter products, and education resources. The company markets a one-impression lifetime trays/guards program, plus a 45-day risk-free trial, money-back guarantee, and free shipping.
Words AI uses
AI reaches for custom-fitted · best overall · comfortable when it describes Smile Brilliant.
Sources
sleepfoundation.org shapes more of what AI says about Smile Brilliant than any other source, at 43% of its citations.
smilebrilliant.com · cnet.com · deandentalsolutions.com · forbes.com
The market map
Dental Sleep and Orthodontic Appliances →Where AI ranks Smile Brilliant
Excerpts where Smile Brilliant appeared in the AI's answer

Smile Brilliant : Known as one of the largest direct-to-consumer lab-direct oral care companies, offering custom-fitted night guards crafted with professional dental materials

Smile Brilliant : One of the largest direct-to-consumer dental lab options, offering custom-fitted night guards with a robust trial and return policy.
Excerpts where Smile Brilliant appeared in the AI's answer

Smile Brilliant Night Guard: Offers a 2mm, soft custom-fitted guard that balances durability with comfort.

Smile Brilliant offers custom-fitted, 2mm thick guards that balance comfort and durability, rated 4.7 stars.
Excerpts where Smile Brilliant appeared in the AI's answer

Smile Brilliant is highly recommended for its personalized, lab-fitted, and durable, yet comfortable design.

Smile Brilliant is rated highly for its comfortable custom-fitted, durable options.