Data as of Aug 25, 2026 · Based on 1,650 AI responses · See how Parse measures this
Dental Sleep and Orthodontic Appliances
Parse
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Pro Teeth Guard now leads AI recommendations for dental appliances, climbing from tenth to first place between October 2025 and March 2026. This ascent highlights a broader shift in AI responses, which increasingly favor custom-fit, mail-order night guards and adjustable anti-snoring mouthpieces over generic over-the-counter options.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Top choice for custom-fit night guards mailed directly to the consumer. | 34% | |
| 2 | Frequently cited as an affordable, over-the-counter option for teeth grinding. | 27% | |
| 3 | A leading adjustable mouthpiece for snoring and mild sleep apnea. | 18% | |
| 4 | A rising mail-order service for custom night guards, often offering subscriptions. | 18% | |
| 5 | 17% | ||
| 6 | The leading AI recommendation for athletic and sports impact protection mouthguards. | 16% | |
| 7 | 16% | ||
| 8 | 15% | ||
| 9 | 14% | ||
| 10 | 14% | ||
| 11 | 14% | ||
| 12 | 14% | ||
| 13 | A mail-order custom guard service known for multiple material options. | 13% | |
| 14 | 13% | ||
| 15 | A ready-to-use anti-snoring mouthpiece praised for its flexible, comfortable design. | 12% | |
| 16 | 11% | ||
| 17 | 11% | ||
| 18 | 10% | ||
| 19 | 10% | ||
| 20 | 10% | ||
| 21 | 9% | ||
| 22 | 9% | ||
| 23 | 8% | ||
| 24 | 8% | ||
| 25 | 8% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
sleepfoundation.org is the page AI reaches for most here, cited in 51% of analyzed answers.
Rose from #10 to #1 in mention rank between Oct 2025 and Mar 2026.
Slipped from #2 to #3 in mention rank as custom-fit options gained prominence.
“One of several adjustable OTC options for snoring.” → “Frequently framed as a 'Best Overall' adjustable mouthpiece.”
Climbed from #24 to #5 in mention rank from Oct 2025 to Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 19% | 19% | ||
| 0% | 30% | ||
| 19% | 29% | ||
| 7% | 27% | ||
| 18% | 12% |
The two models disagree most about Smile Brilliant (ChatGPT #23, Google #5) and JS Dental Lab (ChatGPT #20, Google #3).
Pro Teeth Guard now leads AI recommendations for dental appliances, climbing from tenth to first place between October 2025 and March 2026. This ascent highlights a broader shift in AI responses, which increasingly favor custom-fit, mail-order night guards and adjustable anti-snoring mouthpieces over generic over-the-counter options.
Across 1,650 AI responses, Pro Teeth Guard is mentioned most, named in 34% of them, followed by DenTek (27%) and SnoreRx (18%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,650 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently segment answers by use case, naming Shock Doctor for sports protection. For teeth grinding, responses have evolved to distinguish between affordable over-the-counter options like
DenTek and higher-comfort custom mail-order guards like
Pro Teeth Guard.
AI responses consistently segment answers by use case, naming Shock Doctor for sports protection. For teeth grinding, responses have evolved to distinguish between affordable over-the-counter options like
DenTek and higher-comfort custom mail-order guards like
Pro Teeth Guard.
AI answers consistently differentiate between ready-to-wear OTC brands like DenTek or and custom-fit mail-order guards. Since late 2025, custom brands such as , , and have become increasingly central to comfort-focused recommendations.
Brands mentioned
I need to find a mouth guard for teeth grinding that is comfortable to sleep in.
AI answers consistently differentiate between ready-to-wear OTC brands like DenTek or
SleepRight and custom-fit mail-order guards. Since late 2025, custom brands such as
Pro Teeth Guard,
Chomper Labs, and
ClearClub have become increasingly central to comfort-focused recommendations.
The market map