Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
Ulta Beautyulta.comUlta Beauty is a beauty retailer offering a wide range of cosmetics, skincare, fragrance, and grooming products for men and women. The company provides both mass-market and prestige brands, including exclusive collections and in-store experiences.
Tone of voice
74% of how AI describes Ulta Beauty reads positive.
Words AI uses
AI reaches for wide range · drugstore and prestige brands · mix of drugstore and prestige brands when it describes Ulta Beauty.
Sources
ulta.com shapes more of what AI says about Ulta Beauty than any other source, at 29% of its citations.
reddit.com · google.com · whowhatwear.com · byrdie.com
The market map
Makeup Palettes and Brush Sets →Excerpts where Ulta Beauty appeared in the AI's answer
Ulta Beauty : Great loyalty point system that lets you stack up rewards to use on future fragrance or beauty buys.
Ulta Beauty Fragrance — Good for mainstream designer scents and rewards points; they carry brands like Dior, Chanel, Gucci, YSL, Armani, and others.
