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BrandsUrban Decay

How AI describes Urban Decay

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Urban Decay logoUrban Decayurbandecay.com

Urban Decay is a cruelty-free cosmetics brand offering bold makeup for eyes, face, and lips, with products like Naked palettes, 24/7 Glide-On pencils, and All Nighter setting sprays. The brand emphasizes high-pigment, long-wearing formulas and innovative tools to help create everyday and statement looks. It supports customers with a rewards program, virtual services, and digital tools such as shade finders and virtual try-ons, plus seasonal content like a Holiday Lookbook.

Ownership
Part ofL'Oréal logoL'Oréal
Urban Decay logoUrban Decay

Parse Score

86.6

#6 of 38 in Makeup Palettes and Brush Sets

Strength80
Reach66
Authority61

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Tone of voice

73% of how AI describes Urban Decay reads positive.

Words AI uses

AI reaches for best overall · recommended · waterproof when it describes Urban Decay.

Sources

google.com shapes more of what AI says about Urban Decay than any other source, at 13% of its citations.

allure.com · reddit.com · youtube.com · sephora.com

AI questions where Urban Decay appears

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The market map

Makeup Palettes and Brush Sets →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Laura Geller New…Natasha Denonae.l.f. CosmeticsMake Up For EverMilani CosmeticsL'OréalReal TechniquesEcoToolsColourPopAnastasia Beverl…ILIASephoraMorpheKose

Where AI ranks Urban Decay

Makeup Palettes and Brush Sets#6
#62
#65
  • Excerpts where Urban Decay appeared in the AI's answer

    ChatGPT Search · excerpt
    Urban Decay All Nighter Matte Waterproof Setting Spray — Best alternative
    Google AI Mode · excerpt
    Urban Decay All Nighter Ultra Matte Setting Spray (Best for Midday Shine Control)
  • Excerpts where Urban Decay appeared in the AI's answer

    Google AI Mode · excerpt
    Urban Decay All Nighter Waterproof Go to product viewer dialog for this item.
    Google AI Mode · excerpt
    Urban Decay All Nighter Setting Spray: Provides up to 24 hours of waterproof, sweatproof, and transfer-resistant hold.
  • Excerpts where Urban Decay appeared in the AI's answer

    Google AI Mode · excerpt
    Urban Decay Eyeshadow Primer Potion (Original or Eden)Go to product viewer dialog for this item. is widely praised for locking shadow in place for up to 24 hours without creasing, particularly for those with very oily or hooded eyelids.
  • Excerpts where Urban Decay appeared in the AI's answer

    Google AI Mode · excerpt
    Urban Decay All Nighter Waterproof Setting Spray available at Ulta Beauty . Temperature-control technology keeps foundation, concealer, and eye makeup from melting or sliding off even when you work up a major sweat.
    Google AI Mode · excerpt
    Urban Decay All Nighter Waterproof Setting Spray Go to product viewer dialog for this item. offers up to 24-hour hold
  • Excerpts where Urban Decay appeared in the AI's answer

    Google AI Mode · excerpt
    Urban Decay Naked3 Soft Pink Eyeshadow Palette ($59) – Features 12 rose-hued neutrals and dusty pinks
    Google AI Mode · excerpt
    Urban Decay Naked2 Basics is praised for its simple, user-friendly neutral matte shades.
  • Excerpts where Urban Decay appeared in the AI's answer

    Google AI Mode · excerpt
    Urban Decay 24/7 Moondust Eyeshadow Go to product viewer dialog for this item.
    Google AI Mode · excerpt
    Urban Decay 24/7 Moondust Eyeshadow – For a dazzling, diamond-like wet-look sparkle that packs incredible micro-shimmer reflection
  • Excerpts where Urban Decay appeared in the AI's answer

    Google AI Mode · excerpt
    Urban Decay Face Bond Waterproof Foundation ($40). Features self-setting technology that actively absorbs excess sweat and oil as the day goes on
    Google AI Mode · excerpt
    Urban Decay Face Bond Self-Setting Waterproof Foundation ($40 available at Macy's ): A newer 3-in-1 hybrid containing skincare serum, waterproof pigment, and a built-in self-setting powder.
  • Excerpts where Urban Decay appeared in the AI's answer

    ChatGPT Search · excerpt
    Urban Decay Slick Day Strong-Hold Clear Brow Gel - $28.00 (Ulta Beauty)
  • Excerpts where Urban Decay appeared in the AI's answer

    Google AI Mode · excerpt
    Urban Decay 1993 Vice Lipstick Go to product viewer dialog for this item.
    Google AI Mode · excerpt
    Urban Decay - 1993 : Named precisely for the peak grunge era, this is a phenomenal deep rosy-brown that leans slightly neutral-warm.
+3 more prompts·Monitor Urban Decay