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BrandsVital Proteins

How AI describes Vital Proteins

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Vital Proteins logoVital Proteinsvitalproteins.com

Vital Proteins is America's #1 collagen brand offering a wide range of collagen-based products—including peptides, marine collagen, powders, capsules, and gummies—to support hair, skin, nails, joints, energy, and an active lifestyle. The company sells directly to consumers via an online shop with subscription options and perks like free shipping on orders over $50, plus a professional line for partners. It also provides educational resources such as Learn Collagen 101 and emphasizes social and environmental responsibility, including sustainable packaging.

Parse Score

89.6

#2 of 11 in Collagen Protein Powder Supplements

Strength87
Reach65
Authority63

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Tone of voice

62% of how AI describes Vital Proteins reads positive.

Words AI uses

AI reaches for best overall · popular · unflavored when it describes Vital Proteins.

Sources

amazon.com shapes more of what AI says about Vital Proteins than any other source, at 12% of its citations.

health.com · health.yahoo.com · eatingwell.com · vitalproteins.com

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The market map

Collagen Protein Powder Supplements →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Vital ProteinsSports ResearchAncient NutritionTransparent LabsLive MomentousBUBS NaturalsOrgainGarden of LifeCodeageVitauthorityFurther FoodNeocellNOW FoodsProcaps Labs

Where AI ranks Vital Proteins

Collagen Protein Powder Supplements#2
#37
#109