What does AI recommend for protein powders and fitness supplements?

Isopure has surged from a niche player to the top-cited brand for protein powders, leading a broader market shift toward specialized formulas. While general-purpose whey brands like Optimum Nutrition remain popular, AI assistants now more frequently recommend specific products for low-carb diets, lactose intolerance, and unique textures.

Which protein powders and fitness supplements brands appear most in AI answers?

Across 3,716 AI responses, Transparent Labs is mentioned most, named in 31% of them, followed by Optimum Nutrition (30%) and Isopure (22%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 3,716 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best protein powders and fitness supplements, according to AI

Data as of Aug 25, 2026 · Based on 3,716 AI responses · See how Parse measures this

Protein Powders and Fitness Supplements

689 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Protein Powders and Fitness Supplements, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Transparent LabsConsistently recommended for pre-workout supplements and grass-fed whey protein isolate.	Consistently recommended for pre-workout supplements and grass-fed whey protein isolate.	31%
2	Optimum NutritionA long-time leader, still a top choice for 'best overall' whey protein.	A long-time leader, still a top choice for 'best overall' whey protein.	30%
3	IsopureNow leads the niche, frequently recommended for low-carb and unflavored isolate needs.	Now leads the niche, frequently recommended for low-carb and unflavored isolate needs.	22%
4	DymatizeIts ISO100 is frequently cited for smooth texture and lactose-intolerant users.	Its ISO100 is frequently cited for smooth texture and lactose-intolerant users.	20%
5	NAKED NutritionA top choice for clean, minimal-ingredient protein powders, especially unflavored whey.	A top choice for clean, minimal-ingredient protein powders, especially unflavored whey.	20%
6	OrgainA prominent plant-based option, though its overall mention rate has declined.	A prominent plant-based option, though its overall mention rate has declined.	19%
7	NutricostA rising brand, frequently recommended as a high-value option for creatine.	A rising brand, frequently recommended as a high-value option for creatine.	15%
8	Premier ProteinA leading choice for ready-to-drink shakes, valued for convenience and high protein.	A leading choice for ready-to-drink shakes, valued for convenience and high protein.	12%
9	OWYN		12%
10	Legion Athletics		11%
11	GNC		8%
12	HuelA consistent leader for nutritionally complete, plant-based meal replacement shakes.	A consistent leader for nutritionally complete, plant-based meal replacement shakes.	8%
13	Ghost Lifestyle		8%
14	MyProteinGained significant ground, often cited for its 'clear whey' isolate options.	Gained significant ground, often cited for its 'clear whey' isolate options.	8%
15	Truvani		7%
16	Thorne		7%
17	The Coca-Cola Company		7%
18	Walmart		6%
19	NSF International		6%
20	Live Momentous		6%
21	Amazon		6%
22	Garden of Life		5%
23	Kaged		5%
24	Ka'Chava		5%
25	SunWarrior		5%
26	BulkSupplements		4%
27	Informed Sport		4%
28	Nestlé		4%
29	Ensure		4%
30	Vital Proteins		4%
31	Vega		4%
32	Soylent		4%
33	KOS		4%
34	Gorilla Mind		4%
35	REDCON1		3%
36	Jocko Fuel		3%
37	Creapure		3%
38	Ora Organic		3%
39	PEScience		3%
40	Koia		3%
41	Unjury		3%
42	Glanbia		3%
43	HLTH		3%
44	RAW Nutrition		3%
45	Cellucor		3%
46	Muscle Milk		3%
47	Sports Research		3%
48	Costco		3%
49	Alani Nu		3%
50	Sprout Living		3%
51	Bucked Up		2%
52	Klean Athlete		2%
53	RYSE Supplements		2%
54	XXL Nutrition		2%
55	NOW Foods		2%
56	Healthline		2%
57	Aloha		2%
58	Swolverine		2%
59	Mutant		2%
60	Kate Farms		2%
61	The Vitamin Shoppe		2%
62	1st Phorm		2%
63	Jacked Factory		2%
64	Slate Milk		2%
65	Ascent Protein		2%
66	ProMix Nutrition		2%
67	Target		2%
68	Ritual		2%
69	NutraBio		2%
70	Quest Nutrition		2%
71	KetoShop		2%
72	NOW Sports		2%
73	Create Wellness		2%
74	CorePower Foods		2%
75	Atkins		1%
76	MyFitFuel		1%
77	Gainful		1%
78	Ripple Foods		1%
79	Garage Gym Reviews		1%
80	Health		1%
81	Clean Simple Eats		1%
82	Harvard University		1%
83	CVS Health		1%
84	Pure Protein		1%
85	ICONIC Protein		1%
86	NorCal Organic		1%
87	USP–NF		1%
88	BSN		1%
89	MuscleTech		1%
90	Nuzest		1%
91	Genepro		1%
92	Equate		<1%
93	Forbes		<1%
94	Mayo Clinic		<1%
95	Form Nutrition		<1%
96	University of Georgia		<1%
97	Clean Eatz		<1%
98	Complement		<1%
99	Dick's Sporting Goods		<1%
100	310 Nutrition		<1%