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BrandsBooking Holdings

How AI describes Booking Holdings

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Booking Holdings logoBooking Holdingsbookingholdings.com · Low evidence

Parse Score

34.8

#89 of 129 in Corporate Travel & Expense Management

Strength0
Reach18
Authority21
Products and subbrands
  • Kayak
  • Booking.com
  • Priceline
  • OpenTable
  • Agoda
  • Rentalcars

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How AI talks about Booking Holdings

Nearly every recommendation names Booking Holdings as the pick.

Rivals

Resy is the brand AI weighs against Booking Holdings most.

Resy logoResy

Sources

time.com shapes more of what AI says about Booking Holdings than any other source, at 100% of its citations.

AI questions where Booking Holdings appears

The market map

Corporate Travel & Expense Management →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →NavanSAPTravelPerkBrexRampExpensifyEgenciaTravelBankRipplingEmburseITILITEZohoBooking HoldingsAmerican Express…

Where AI ranks Booking Holdings

Corporate Travel & Expense Management#89
Vehicle Rental and Sharing Services
  • Rental car price comparison#1
  • Car rental booking and service comparison#11
Hotel Booking Platforms & Rewards Cards
  • Pet-friendly accommodation search#4
Flight Search and Booking Services
  • Flexible date flight search#4

  • Excerpts where Booking Holdings appeared in the AI's answer

    ChatGPT Search · excerpt
    Booking Holdings has massive hotel supply, payments, reviews, and brands such as Booking.com and Priceline.
    ChatGPT Search · excerpt
    Booking Holdings is simultaneously working with ChatGPT and investing heavily in AI.