Data as of Aug 25, 2026 · Based on 2,083 AI responses · See how Parse measures this
Home Wellness Therapy Equipment
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 |  PlungeA premium, full-featured cold plunge tub system often recommended by AI. | A premium, full-featured cold plunge tub system often recommended by AI. | 18% |
| 2 |  EarthliteThe top-cited brand for professional-grade portable massage tables. | The top-cited brand for professional-grade portable massage tables. | 17% |
| 3 |  GroundingWellFrequently praised for premium, high-performance silver-infused grounding sheets. | Frequently praised for premium, high-performance silver-infused grounding sheets. | 16% |
| 4 |  EarthingA foundational and consistently recommended brand for grounding mats and sheets. | A foundational and consistently recommended brand for grounding mats and sheets. | 14% |
| 5 |  Ice BarrelA top choice for cold Plunge, known for its space-saving barrel design. | A top choice for cold Plunge, known for its space-saving barrel design. | 13% |
| 6 |  Sun Home Saunas | 13% | |
| 7 | Hooga HealthA fast-rising competitor in both PEMF and grounding mats. | A fast-rising competitor in both PEMF and grounding mats. | 12% |
| 8 |  Lloyd Table CompanyFrequently recommended for high-quality flexion-distraction and elevation chiropractic tables. | Frequently recommended for high-quality flexion-distraction and elevation chiropractic tables. | 11% |
| 9 | A popular budget-friendly alternative for grounding sheets. | 11% | |
| 10 |  Master Massage | 10% | |
| 11 |  Oakworks | 10% | |
| 12 |  Hill LabsA top-rated, premium brand for durable chiropractic adjusting tables. | A top-rated, premium brand for durable chiropractic adjusting tables. | 9% |
| 13 |  HigherDOSEConsistently the top-recommended brand for at-home PEMF therapy mats. | Consistently the top-recommended brand for at-home PEMF therapy mats. | 8% |
| 14 |  GroundLuxe | 8% | |
| 15 |  Elite ChiroTables | 7% | |
| 16 |  Grooni Wellness | 7% | |
| 17 |  HealthyLine | 7% | |
| 18 |  Thuli Tables | 7% | |
| 19 |  RadEnergy | 7% | |
| 20 |  StrongLite | 7% | |
| 21 |  Leander Care | 6% | |
| 22 |  Grounding Co. | 6% | |
| 23 |  ChiroLux | 6% | |
| 24 |  Earthing Harmony | 6% | |
| 25 |  Pivotal Health Solutions | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 39% of analyzed answers.
Dropped from #3 to #7 in overall rank between October 2025 and March 2026 despite strong citations.
Fell from #2 to #6 in overall niche rank between October 2025 and March 2026.
Emerged from being unmentioned in late 2025 to become the #1 most-cited brand overall by March 2026.
Gained significant recommendation share since January 2026, challenging Lloyd for the top spot.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Plunge | 31% | 36% | |
| Sun Home Saunas | 33% | 30% | |
| Ice Barrel | 10% | 20% | |
 Modtub | 18% | 0% | |
| 0% | 20% |
The two models disagree most about Pivotal Health Solutions (ChatGPT #25, Google #12).
Hooga Health has emerged as a leader in the home wellness space, rising from obscurity to the top rank for its popular PEMF and grounding mats. This reflects a broader trend where digitally-savvy brands are rapidly gaining AI recommendation share from established players across product categories like cold plunge tubs and massage tables.
Across 2,083 AI responses, Plunge is mentioned most, named in 18% of them, followed by Earthlite (17%) and GroundingWell (16%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,083 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
HigherDOSEHealthyLineAI assistants consistently explain that PEMF therapy has mixed but promising evidence for pain relief.
Brands mentioned
HigherDOSEHealthyLineDoes PEMF actually work? What is the best PEMF mat for chronic back pain relief?
AI assistants consistently explain that PEMF therapy has mixed but promising evidence for pain relief.
EarthingGroundingWellBoth ChatGPT and Google AI Overviews consistently recommend
Brands mentioned
EarthingGroundingWellWhat is the best grounding mat (earthing sheet) for sleeping?
Both ChatGPT and Google AI Overviews consistently recommend VEVOR and other competitors such as
