Marketing Reporting & Analytics Dashboards has unclaimed recommendation contexts.
Share of supported contexts
share of answers
Data as of Aug 25, 2026 · Based on 2,982 AI responses · See how Parse measures this
Marketing Reporting & Analytics Dashboards
Parse
https://parse.gl
Looker Studio remains AI assistants' top recommendation for a free, customizable marketing dashboard. However, enterprise BI platforms like and are rapidly gaining traction, now frequently suggested for deeper data analysis and visualization needs.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 72% | ||
| 2 | Strong choice for visual, automated, and client-facing reports. | 46% | |
| 3 | An all-in-one reporting platform built specifically for marketing agencies. | 45% | |
| 4 | Praised for simplicity and fast dashboard setup for agencies. | 43% | |
| 5 | 37% | ||
| 6 | Frequently recommended for real-time KPI tracking and pre-built templates. | 35% | |
| 7 | Industry standard for advanced, deep-dive data visualization and storytelling. | 35% | |
| 8 | A powerful data connector, not a dashboard, to feed reports. | 30% | |
| 9 | A budget-friendly choice for agencies needing automated client reporting. | 23% | |
| 10 | 18% | ||
| 11 | 15% | ||
| 12 | A data hub for collecting and harmonizing data from many sources. | 14% | |
| 13 | 12% | ||
| 14 | 10% | ||
| 15 | 9% | ||
| 16 | 9% | ||
| 17 | 8% | ||
| 18 | 8% | ||
| 19 | 8% | ||
| 20 | 8% | ||
| 21 | Gaining prominence for conversion tracking and ad | 7% | |
| 22 | 7% | ||
| 23 | 7% | ||
| 24 | 6% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
whatagraph.com is the page AI reaches for most here, cited in 31% of analyzed answers.
Share of supported contexts
share of answers
Share of direct mentions
share of answers
Share of supported contexts
share of answers
Share of direct mentions
share of answers
Moved from rank #21 in Oct 2025 to #9 in Mar 2026.
Dropped from rank #7 in Oct 2025 to #10 in Mar 2026.
Jumped from rank #32 in Oct 2025 to #8 in Mar 2026.
“Google Analytics as a primary source for dashboarding tools to visualize.” → “Google Analytics 4 as a foundational layer needing specialized attribution tools for deeper insights.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 65% | 57% | ||
| 46% | 36% | ||
| 25% | 40% | ||
| 37% | 37% | ||
| 39% | 30% |
The two models disagree most about Looker (ChatGPT #12, Google #24) and Triple Whale (ChatGPT #25, Google #18).
Looker Studio remains AI assistants' top recommendation for a free, customizable marketing dashboard. However, enterprise BI platforms like Microsoft Power BI and Tableau are rapidly gaining traction, now frequently suggested for deeper data analysis and visualization needs.
Across 2,982 AI responses, Alphabet is mentioned most, named in 72% of them, followed by Whatagraph (46%) and AgencyAnalytics (45%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,982 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI assistants consistently recommend Supermetrics as the top data connector, typically paired with the flexible and free
Looker Studio for visualization. For plug-and-play dashboards,
Whatagraph and
DashThis are frequently suggested as automated solutions that save time.
Brands mentioned
AI assistants consistently recommend Supermetrics as the top data connector, typically paired with the flexible and free
Looker Studio for visualization. For plug-and-play dashboards,
Whatagraph and are frequently suggested as automated solutions that save time.
Looker Studio is the most frequent recommendation, praised for its free, customizable nature and strong
Google ecosystem integration. is also a consistent top choice for its easy setup, while gained prominence in later responses as an all-in-one platform for agencies.
Brands mentioned
Looker Studio is the most frequent recommendation, praised for its free, customizable nature and strong
Google ecosystem integration.
DashThis is also a consistent top choice for its easy setup, while
AgencyAnalytics gained prominence in later responses as an all-in-one platform for agencies.
The market map
Recommended by need