What does AI recommend for business intelligence & analytics software?

Microsoft Power BI has become the leading Business Intelligence tool recommended by AI assistants, moving up from third place to first between October 2025 and March 2026. This rise comes amid a consistent framing that pits it directly against Tableau for general-purpose use-cases, while a new class of tools like ThoughtSpot and Metabase are increasingly cited for specific needs like natural language search and open-source simplicity.

Which business intelligence & analytics software brands appear most in AI answers?

Across 5,023 AI responses, Microsoft is mentioned most, named in 72% of them, followed by Tableau (61%) and Alphabet (57%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 5,023 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best business intelligence & analytics software, according to AI

Data as of Aug 25, 2026 · Based on 5,023 AI responses · See how Parse measures this

Business Intelligence & Analytics Software

739 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Business Intelligence & Analytics Software, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Microsoft		72%
2	TableauThe leader for deep visual analytics, storytelling, and interactive dashboard exploration.	The leader for deep visual analytics, storytelling, and interactive dashboard exploration.	61%
3	Alphabet		57%
4	ThoughtSpotCited for its AI-powered, search-driven analytics using natural language questions.	Cited for its AI-powered, search-driven analytics using natural language questions.	27%
5	Qlik		27%
6	MetabaseRising recommendation for simple, open-source analytics ideal for non-technical users.	Rising recommendation for simple, open-source analytics ideal for non-technical users.	20%
7	Domo		19%
8	Zoho		16%
9	Sisense		13%
10	SnowflakeFrequently cited as a core cloud data platform for data mesh implementations.	Frequently cited as a core cloud data platform for data mesh implementations.	12%
11	Sigma Computing		10%
12	DatabricksA leading platform recommendation for building data mesh and lakehouse architectures.	A leading platform recommendation for building data mesh and lakehouse architectures.	10%
13	Apache Software Foundation		9%
14	Amazon		8%
15	Querio		8%
16	Databox		7%
17	Collibra		6%
18	D3.jsThe standard for bespoke, custom-coded data visualizations offering ultimate flexibility.	The standard for bespoke, custom-coded data visualizations offering ultimate flexibility.	6%
19	Salesforce		5%
20	Dremio		5%
21	Holistics		5%
22	Klipfolio		5%
23	Plotly		5%
24	Grafana		4%
25	Atlan		4%
26	Smartsheet		4%
27	dbt		4%
28	Informatica		4%
29	Julius AI		3%
30	Monday		3%
31	Starburst		3%
32	Geckoboard		3%
33	HubSpot		3%
34	IBM		3%
35	Vanna		3%
36	Qrvey		3%
37	Wrike		3%
38	Denodo		3%
39	Alation		2%
40	Asana		2%
41	Embeddable		2%
42	Chart.js		2%
43	AtScale		2%
44	GoodData		2%
45	DashThis		2%
46	DataHub		2%
47	Omni		2%
48	Matplotlib		2%
49	ClickUp		2%
50	AI2sql		2%
51	SAP		2%
52	Luzmo		2%
53	Bold BI		2%
54	Atlassian		2%
55	Cube		2%
56	Vega-Lite		2%
57	BlazeSQL		2%
58	MindsDB		2%
59	Strategy Software		2%
60	Pydata		2%
61	Clari		2%
62	Kyvos Insights		2%
63	Toucan Toco		1%
64	Lightdash		1%
65	AnyChart		1%
66	OpenAI		1%
67	Reveal Embedded Analytics		1%
68	Highcharts		1%
69	K2view		1%
70	Data.world		1%
71	Astrato		1%
72	Yellowfin Yachts		1%
73	Datawrapper		1%
74	Promethium		1%
75	Bokeh		1%
76	Vega		1%
77	DataTawk		1%
78	Oracle		1%
79	Alteryx		1%
80	Trino		1%
81	DataHub		1%
82	Knowi		1%
83	Airbyte		1%
84	Scoop Analytics		1%
85	RAWGraphs		1%
86	ChatPowerBI		1%
87	Text2SQL		1%
88	Infogram		1%
89	Immuta		1%
90	Dagster		1%
91	Matillion		<1%
92	Wren		<1%
93	Altair		<1%
94	Monte Carlo Data		<1%
95	SelectStar		<1%
96	SQLAI		<1%
97	RIB Software		<1%
98	Yellowfin		<1%
99	Datameer		<1%
100	InetSoft		<1%