Data as of Aug 25, 2026 · Based on 1,346 AI responses · Shares cover the last 30 days · See how Parse measures this
Zep remains AI assistants' top recommendation for grout cleaning, praised for its professional-strength formula. However, the most significant pattern is the AI's clear segmentation of the market, consistently recommending one set of leaders for grout cleaners and an entirely different set for bathtub caulk.
Bathroom Grout & Caulk Repair
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Pro-strength acid-based cleaner for heavy-duty grout restoration and brightening. | 40% | |
| 2 | Frequently cited as an effective cleaner that's acid-free and safe on most surfaces. | 22% | |
| 3 | Classic bleach-based spray for killing mold and mildew fast, often with minimal scrubbing. | 19% | |
| 4 | 18% | ||
| 5 | 16% | ||
| 6 | A reliable alternative for both 100% silicone and paintable siliconized latex caulks. | 13% | |
| 7 | 12% | ||
| 8 | Durable 100% silicone sealant, frequently noted for its fast water-ready time. | 11% | |
| 9 | 9% | ||
| 10 | 8% | ||
| 11 | 7% | ||
| 12 | 7% | ||
| 13 | 7% | ||
| 14 | 6% | ||
| 15 | 6% | ||
| 16 | 6% | ||
| 17 | 6% | ||
| 18 | 6% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 5% | ||
| 22 | An emerging caulk recommendation, praised for its flexibility and clean seal. | 5% | |
| 23 | 5% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 49% of analyzed answers.
Surged from ~45% mention rate in Nov 2025 to over 90% in Jan 2026 for caulk-related prompts.
Dropped from rank #5 in Oct 2025 to #13 by Mar 2026 in overall mentions.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 25% | 38% | ||
| 23% | 18% | ||
| 14% | 18% | ||
| 22% | 13% | ||
| 21% | 7% |
Across 1,346 AI responses, Zep is mentioned most, named in 40% of them, followed by Black Diamond Stoneworks (22%) and Clorox (19%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,346 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently recommend commercial cleaners for this prompt. Zep is cited for brightening and stain removal, while bleach-based products like
Clorox and
Mold Armor are recommended specifically for killing visible mold and mildew. By late 2025, these brands became the dominant suggestions.
The grout in my shower is moldy and gross. What is the best grout cleaner to make it look new again?
AI responses consistently recommend commercial cleaners for this prompt. Zep is cited for brightening and stain removal, while bleach-based products like
Clorox and
Mold Armor are recommended specifically for killing visible mold and mildew. By late 2025, these brands became the dominant suggestions.
AI responses have shifted significantly for this method-focused prompt. While earlier answers in late 2025 balanced various methods, responses since January 2026 strongly prioritize a DIY paste of baking soda and hydrogen peroxide as the most effective starting point. Commercial cleaners are now positioned as a secondary option for more stubborn stains.
View promptWhat's the most effective method for cleaning stained grout in a bathroom shower?
AI responses have shifted significantly for this method-focused prompt. While earlier answers in late 2025 balanced various methods, responses since January 2026 strongly prioritize a DIY paste of baking soda and hydrogen peroxide as the most effective starting point. Commercial cleaners are now positioned as a secondary option for more stubborn stains.