Data as of Aug 25, 2026 · Based on 1,542 AI responses · See how Parse measures this
Nonprofit Fundraising and Donor CRM
Parse
https://parse.gl
Givebutter has emerged as the most-cited platform for nonprofit fundraising, displacing established CRMs as AI assistants increasingly recommend a new generation of fintech tools. This shift prioritizes platforms that offer integrated banking, event management, and zero-fee donation models.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Frequently recommended for its free platform, integrated CRM, and tip-based model. | 28% | |
| 2 | The top recommendation for automating year-end tax receipts for all donors. | 25% | |
| 3 | Initially a top choice, now less cited for fintech-focused prompts. | 23% | |
| 4 | Praised for its 100% free fundraising model that covers all processing fees. | 18% | |
| 5 | 15% | ||
| 6 | Often paired with banking platforms for its discounted nonprofit payment processing. | 12% | |
| 7 | The dominant recommendation for university phonathon management software. | 12% | |
| 8 | 11% | ||
| 9 | 11% | ||
| 10 | 11% | ||
| 11 | A recurring suggestion, especially for simple setups and smaller nonprofits. | 10% | |
| 12 | Frequently suggested as a fintech banking platform built specifically for nonprofits. | 8% | |
| 13 | 8% | ||
| 14 | 8% | ||
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | 7% | ||
| 18 | Combines banking with grant tracking and project-level accounting tools. | 6% | |
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
bloomerang.com is the page AI reaches for most here, cited in 27% of analyzed answers.
Rose from #5 to #1 in mentions between Nov 2025 and Mar 2026.
Dropped from #1 to #7 in overall mentions from Nov 2025 to Mar 2026.
Climbed from #6 to #3 overall between Nov 2025 and Mar 2026.
“A backend payment processor to integrate with other tools” → “A core fintech solution for nonprofits with specialized rates”
Declined from #3 to #10 overall from Nov 2025 to Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 18% | 32% | ||
| 23% | 17% | ||
| 21% | 17% | ||
| 13% | 20% | ||
| 21% | 8% |
The two models disagree most about Banking Crowded (ChatGPT #22, Google #8) and QuickBooks (ChatGPT #3, Google #16).
Givebutter has emerged as the most-cited platform for nonprofit fundraising, displacing established CRMs as AI assistants increasingly recommend a new generation of fintech tools. This shift prioritizes platforms that offer integrated banking, event management, and zero-fee donation models.
Across 1,542 AI responses, Givebutter is mentioned most, named in 28% of them, followed by Donorbox (25%) and Bloomerang (23%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,542 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Donorbox has been the dominant recommendation for automating year-end tax receipts across the entire period. While other platforms like
DonorPerfect and
Bloomerang are frequently cited,
Donorbox consistently held the top spot in AI-generated lists.
Donorbox has been the dominant recommendation for automating year-end tax receipts across the entire period. While other platforms like
DonorPerfect and
Bloomerang are frequently cited, consistently held the top spot in AI-generated lists.
Answers shifted from recommending dedicated fintech banks like Mazlo and to prioritizing all-in-one fundraising platforms like and . By early 2026, these fundraising tools were framed as the primary answer to a business banking question, indicating a broader interpretation of "fintech" by AI.
Brands mentioned
Brands mentioned
Answers shifted from recommending dedicated fintech banks like Mazlo and
Banking Crowded to prioritizing all-in-one fundraising platforms like
Givebutter and
Zeffy. By early 2026, these fundraising tools were framed as the primary answer to a business banking question, indicating a broader interpretation of "fintech" by AI.
The market map
Recommended by need