Data as of Aug 25, 2026 · Based on 2,066 AI responses · See how Parse measures this
Nutrition and Body Composition Trackers
Parse
https://parse.gl
Withings remains the dominant brand for smart scales, consistently recommended by AI assistants for its advanced features and reliability. However, the biggest shift since October 2025 has been the rapid ascent of and , which are now frequently positioned as the best high-value alternatives.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The top recommendation for accuracy, Wi-Fi sync, and | 49% | |
| 2 | A fast-rising value leader, frequently suggested for budget-conscious users. | 44% | |
| 3 | Dominant recommendation for smart food scales with app-based macro tracking. | 35% | |
| 4 | Consistently recommended for users already within the Garmin fitness ecosystem. | 28% | |
| 5 | Gaining significant traction as a top budget scale with Wi-Fi connectivity. | 26% | |
| 6 | 26% | ||
| 7 | Positioned as a budget alternative, but has lost ranking since late 2025. | 16% | |
| 8 | 14% | ||
| 9 | 11% | ||
| 10 | 11% | ||
| 11 | 10% | ||
| 12 | A consistently recommended, budget-friendly option for manual body fat calipers. | 10% | |
| 13 | 9% | ||
| 14 | 8% | ||
| 15 | 8% | ||
| 16 | 8% | ||
| 17 | 8% | ||
| 18 | 7% | ||
| 19 | 7% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
verywellfit.com is the page AI reaches for most here, cited in 38% of analyzed answers.
Jumped from rank #3 to #2 overall between October 2025 and March 2026.
Rose from rank #15 to #4 between October 2025 and March 2026.
Dropped from rank #5 in October 2025 to #10 by March 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 43% | 40% | ||
| 36% | 32% | ||
| 23% | 31% | ||
| 22% | 14% | ||
| 0% | 21% |
The two models disagree most about OXO (ChatGPT #11, Google #22) and MacroFactor (ChatGPT #15, Google #25).
Withings remains the dominant brand for smart scales, consistently recommended by AI assistants for its advanced features and reliability. However, the biggest shift since October 2025 has been the rapid ascent of Renpho and Wyze, which are now frequently positioned as the best high-value alternatives.
Across 2,066 AI responses, Withings is mentioned most, named in 49% of them, followed by Renpho (44%) and Etekcity (35%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,066 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Etekcity dominates this category from October 2025 through March 2026, consistently named as the top smart scale for its app integration.
OXO and
Escali are frequently mentioned as the best non-smart, high-precision alternatives for users who log macros manually.
Brands mentioned
What is the best food scale for tracking macros?
Etekcity dominates this category from October 2025 through March 2026, consistently named as the top smart scale for its app integration.
OXO and
Escali are frequently mentioned as the best non-smart, high-precision alternatives for users who log macros manually.
Accu-Measure is a consistently cited option for a basic caliper. However, since November 2025, AI responses have evolved to also recommend smart scales from brands like
Renpho and as modern digital alternatives for tracking body composition, shifting the scope of the answer.
Brands mentioned
What is the best digital body fat caliper?
Accu-Measure is a consistently cited option for a basic caliper. However, since November 2025, AI responses have evolved to also recommend smart scales from brands like
Renpho and
Withings as modern digital alternatives for tracking body composition, shifting the scope of the answer.
The market map
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