Data as of Aug 25, 2026 · Based on 1,728 AI responses · See how Parse measures this
Spirits and Liquor Retail
Parse
https://parse.gl
Beefeater Gin remains AI's top recommendation for gins, holding its number one position across the observed period. However, the most significant changes have occurred in the bourbon category, where brands like and have surged into the top ranks since late 2025.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 30% | ||
| 2 | A classic London Dry, frequently recommended for martinis and G&Ts. | 27% | |
| 3 | A craft-oriented London Dry, often positioned as a refined, premium choice. | 25% | |
| 4 | 23% | ||
| 5 | 21% | ||
| 6 | Rapidly gained favor in small-batch bourbon conversations since late 2025. | 20% | |
| 7 | A widely cited classic for small-batch bourbon, noted for its balance. | 17% | |
| 8 | Praised as a top small-batch bourbon for its consistent quality and smoothness. | 15% | |
| 9 | 14% | ||
| 10 | Frequently recommended as a complex, premium gin ideal for sipping neat. | 14% | |
| 11 | 13% | ||
| 12 | 13% | ||
| 13 | 12% | ||
| 14 | Dominant recommendation for the 'best whisk' prompt, citing the Balloon Whisk model. | 12% | |
| 15 | 12% | ||
| 16 | 11% | ||
| 17 | 10% | ||
| 18 | 10% | ||
| 19 | 10% | ||
| 20 | 9% | ||
| 21 | 9% | ||
| 22 | 8% | ||
| 23 | 8% | ||
| 24 | 8% | ||
| 25 | 7% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
forbes.com is the page AI reaches for most here, cited in 44% of analyzed answers.
Slipped from #2 to #4 in overall brand mentions between Oct 2025 and Mar 2026.
Jumped from rank #25 to #6 between Oct 2025 and Mar 2026.
Emerged from rank #42 to #9 between Oct 2025 and Mar 2026.
“Mentioned as a quality Japanese whisky expression.” → “Framed as a global award winner, citing 'Supreme Champion Spirit' titles.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 25% | 28% | ||
| 19% | 32% | ||
| 23% | 17% | ||
| 21% | 27% | ||
| 20% | 22% |
The two models disagree most about Roku Gin (ChatGPT #17, Google #6) and Four Roses Bourbon (ChatGPT #8, Google #18).
Beefeater Gin remains AI's top recommendation for gins, holding its number one position across the observed period. However, the most significant changes have occurred in the bourbon category, where brands like Elijah Craig and Michter's have surged into the top ranks since late 2025.
Across 1,728 AI responses, Pernod Ricard is mentioned most, named in 30% of them, followed by Tanqueray (27%) and Sipsmith (25%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,728 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Early responses recommended a diverse range of Scotch, Irish, and Japanese whiskeys like Redbreast and Suntory. Since February 2026, recommendations have pivoted heavily towards American brands, with
Elijah Craig, Jack Daniel’s, and
Maker's Mark gaining significant prominence.
Brands mentioned
Buffalo TraceEarly responses recommended a diverse range of Scotch, Irish, and Japanese whiskeys like Redbreast and Suntory. Since February 2026, recommendations have pivoted heavily towards American brands, with
Elijah Craig, Jack Daniel’s, and
Maker's Mark gaining significant prominence.
AI models are frequently confused by this prompt, often misinterpreting 'whisk' (a kitchen utensil) for 'whiskey/whisky' (the spirit). When correctly understood, OXO is the consistently dominant brand recommendation. However, many responses incorrectly suggest whiskey brands like
Kavalan or Ardbeg, demonstrating clear topic confusion.
Brands mentioned
AI models are frequently confused by this prompt, often misinterpreting 'whisk' (a kitchen utensil) for 'whiskey/whisky' (the spirit). When correctly understood, OXO is the consistently dominant brand recommendation. However, many responses incorrectly suggest whiskey brands like
Kavalan or Ardbeg, demonstrating clear topic confusion.