Who AI recommends, and when it changes.
Data as of Mar 25, 2026 · Based on 14 AI answers · A buyer need in Spirits and Liquor Retail. · See how Parse measures this
AI assistants do not recommend a single best small-batch bourbon, instead presenting a contested field led by , , and Wyoming Whiskey. is frequently positioned as the versatile, classic choice. The best recommendation depends on the buyer's preference for a traditional profile versus a wheated, higher-proof bourbon or a non-Kentucky option.
Recommendation share
Elijah Craig leads at 21% of AI recommendations; Maker's Mark Cask Strength follows at 21%.
By platform
Platforms disagree: Elijah Craig leads on ChatGPT, Maker's Mark Cask Strength on Google AI Overviews.
Buyer needs that sit next to this one in the same market.
