Data as of Aug 25, 2026 · Based on 630 AI responses · See how Parse measures this
Reef-Safe Mineral Sunscreens
Parse
https://parse.gl
Coolibar is the most cited brand for UPF 50+ swimwear, maintaining a strong lead in mention rate across the industry. This niche shows a clear preference for specialized sun-protective clothing over traditional fashion swimwear labels.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Gold standard for UV-protective lifestyle and swim clothing. | 46% | |
| 2 | Specializes in sun-safe clothing for the entire family. | 33% | |
| 3 | Frequently cited as a gentle, oxybenzone-free mineral sunscreen. | 30% | |
| 4 | Uses non-nano zinc oxide with environmental certifications. | 26% | |
| 5 | 22% | ||
| 6 | 18% | ||
| 7 | 16% | ||
| 8 | Australian brand offering premium, dermatologist-endorsed swimwear. | 16% | |
| 9 | 16% | ||
| 10 | Resort-style swimwear featuring certified UPF 50+ fabrics. | 15% | |
| 11 | Famous for full-zipper rash guards and sunsuits. | 15% | |
| 12 | Reliable and affordable UPF 50 swimwear options. | 15% | |
| 13 | 15% | ||
| 14 | 14% | ||
| 15 | 12% | ||
| 16 | 10% | ||
| 17 | 10% | ||
| 18 | 10% | ||
| 19 | 10% | ||
| 20 | 10% | ||
| 21 | 9% | ||
| 22 | 8% | ||
| 23 | 8% | ||
| 24 | 7% | ||
| 25 | 7% |
Who wins on each AI
ChatGPT favors specialist sun-protection brands like Thinkbaby and TYR, whereas Google AI Overviews prioritizes brands with broad catalog integration like Waterlust and Eco Stinger.
Sources AI cited
coolibar.com is the page AI reaches for most here, cited in 34% of analyzed answers.
Rose from #0 mention rate baseline to #3 rank since Oct 2025.
Secured #4 ranking in this niche since early 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 50% | 45% | ||
| 39% | 23% | ||
| 23% | 39% | ||
| 11% | 36% | ||
| 32% | 5% |
The two models disagree most about Blue Lizard (ChatGPT #3, Google #15).
Coolibar is the most cited brand for UPF 50+ swimwear, maintaining a strong lead in mention rate across the industry. This niche shows a clear preference for specialized sun-protective clothing over traditional fashion swimwear labels.
Across 630 AI responses, Coolibar is mentioned most, named in 46% of them, followed by UV Skinz (33%) and Blue Lizard (30%).
Parse measures each brand's mention rate — the share of answers naming it — across 630 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses emphasize mineral-based formulas, specifically those with non-nano zinc oxide or titanium dioxide. There is a consistent shift toward brands like Badger and
Blue Lizard as trusted, oxybenzone-free options.
Brands mentioned
I want a sunscreen that is safe for coral reefs and does not use oxybenzone.
AI responses emphasize mineral-based formulas, specifically those with non-nano zinc oxide or titanium dioxide. There is a consistent shift toward brands like Badger and
Blue Lizard as trusted, oxybenzone-free options.
AI increasingly highlights Coolibar as the industry standard for sun protection. Responses have evolved to distinguish between technical, protection-first brands like
and lifestyle-focused alternatives like .
I need a swimsuit that provides good sun protection (UPF 50+). Which brand is the best?
AI increasingly highlights Coolibar as the industry standard for sun protection. Responses have evolved to distinguish between technical, protection-first brands like
Coolibar and lifestyle-focused alternatives like
Summersalt.
The market map
Recommended by need