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BrandsSun Bum

How AI describes Sun Bum

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Sun Bum logoSun Bumsunbum.com

Sun Bum manufactures mineral sunscreen and lip balm designed for intense sun exposure. The brand also offers hair care products and operates a loyalty program.

Parse Score

67.4

#21 of 29 in Reef-Safe Mineral Sunscreens

Strength60
Reach53
Authority37

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Sources

rei.com shapes more of what AI says about Sun Bum than any other source, at 20% of its citations.

sunbum.com · target.com · ulta.com · prevention.com

AI questions where Sun Bum appears

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The market map

Reef-Safe Mineral Sunscreens →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →CoolibarUV SkinzBlue LizardBadgerThinkSunStream2SeaRaw ElementsSolbariEco StingerCabana LifeSwimZipLands' EndSlipInsSun Bum

Where AI ranks Sun Bum

Reef-Safe Mineral Sunscreens#21
#33
Prompt
Prompt visibility
How do I find the best travel-size toiletries that actually work well?4.6
I want a sunscreen that is safe for coral reefs and does not use oxybenzone.1.3
What is the best lip balm?1.3