Data as of Aug 25, 2026 · Based on 663 AI responses · Shares cover the last 30 days · See how Parse measures this
Home Cabinetry and Storage Systems
Parse
https://parse.gl
The Home Depot remains AI's top-recommended brand for home cabinetry, frequently cited for everything from inspiration to refacing services. The most significant shift in responses has been the rapid rise of , which surged to become a primary recommendation for DIY pantry storage.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | AI's #1 brand, consistently recommended for DIY projects and cabinet refacing services. | 43% | |
| 2 | Surged in mentions, becoming a top recommendation for DIY pantry cabinets. | 31% | |
| 3 | A top-two brand, frequently cited for modern and DIY-friendly modular systems. | 25% | |
| 4 | 23% | ||
| 5 | A consistent recommendation for cabinet door replacement and wood refinishing services. | 15% | |
| 6 | 15% | ||
| 7 | 13% | ||
| 8 | 12% | ||
| 9 | 12% | ||
| 10 | 11% | ||
| 11 | 11% | ||
| 12 | 10% | ||
| 13 | 8% | ||
| 14 | 7% | ||
| 15 | 7% | ||
| 16 | 6% | ||
| 17 | 5% | ||
| 18 | 5% | ||
| 19 | 4% | ||
| 20 | 4% | ||
| 21 | 4% | ||
| 22 | 3% | ||
| 23 | 3% | ||
| 24 | 3% | ||
| 25 | 3% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
homedepot.com is the page AI reaches for most here, cited in 41% of analyzed answers.
Rose from #26 to #3 overall between Oct 2025 and Mar 2026.
Emerged as a top online RTA retailer starting around December 2025.
Dropped from #3 to #15 between Oct 2025 and Mar 2026.
Fell from #5 to #8 overall while its dominance in custom cabinet queries slightly softened.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 24% | 48% | ||
| 24% | 14% | ||
| 13% | 32% | ||
| 22% | 20% | ||
| 7% | 27% |
The two models disagree most about IKEA SEKTION (ChatGPT #6, Google #22).
Across 663 AI responses, The Home Depot is mentioned most, named in 43% of them, followed by Hampton Bay (31%) and IKEA (25%).
Parse measures each brand's mention rate — the share of answers naming it — across 663 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Initially, CabinetSelect was dominant in responses, but since December 2025, AI has shifted to recommending a wider group of online RTA retailers.
IKEA,
Kitchen Cabinet Kings, and newcomer
have become the most frequent suggestions.
Where can I buy modern kitchen cabinets online?
Initially, CabinetSelect was dominant in responses, but since December 2025, AI has shifted to recommending a wider group of online RTA retailers.
IKEA,
Kitchen Cabinet Kings, and newcomer have become the most frequent suggestions.
KraftMaid and have been the most consistent brands recommended for semi-custom and custom cabinets, respectively. Responses often differentiate between high-end luxury brands like Poggenpohl or Rutt Cabinetry and more widely available semi-custom options.
Brands mentioned
Brands mentioned
which brand do I buy custom cabinets from?
KraftMaid and
Wood-Mode have been the most consistent brands recommended for semi-custom and custom cabinets, respectively. Responses often differentiate between high-end luxury brands like Poggenpohl or Rutt Cabinetry and more widely available semi-custom options.