What does AI recommend for insurance quote comparison tools?

The race for AI share of voice in insurance quote comparison is highly contested, with The Zebra and Progressive separated by just over one percentage point in mention rate. Both platforms are heavily recommended across search and chat interfaces for drivers seeking rapid, side-by-side rate evaluations.

Which insurance quote comparison tools brands appear most in AI answers?

Across 3,851 AI responses, The Zebra is mentioned most, named in 64% of them, followed by Insurify (52%) and Compare (41%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 3,851 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best insurance quote comparison tools, according to AI

Data as of Aug 25, 2026 · Based on 3,851 AI responses · See how Parse measures this

Insurance Quote Comparison Tools

555 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Insurance Quote Comparison Tools, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	The ZebraFrequently recommended for transparent, side-by-side auto and home rate comparisons.	Frequently recommended for transparent, side-by-side auto and home rate comparisons.	64%
2	InsurifyPraised for AI-driven matching and aggregating quotes from over 120 carriers.	Praised for AI-driven matching and aggregating quotes from over 120 carriers.	52%
3	ComparePositioned as a fast aggregator that minimizes lead-generation spam.	Positioned as a fast aggregator that minimizes lead-generation spam.	41%
4	ProgressiveConsistently cited for direct quoting tools and usage-based discount programs.	Consistently cited for direct quoting tools and usage-based discount programs.	38%
5	Berkshire Hathaway		32%
6	PolicygeniusFavored by first-time homeowners for guided, agent-assisted policy selection.	Favored by first-time homeowners for guided, agent-assisted policy selection.	29%
7	State FarmNoted for competitive rates for young drivers and local agent support.	Noted for competitive rates for young drivers and local agent support.	25%
8	NerdWalletRecommended for educational comparisons and understanding coverage differences.	Recommended for educational comparisons and understanding coverage differences.	22%
9	AllstateFrequently mentioned for direct quoting and bundling home and auto policies.	Frequently mentioned for direct quoting and bundling home and auto policies.	21%
10	Gabi		12%
11	USAA		12%
12	BankrateCited for data-driven calculators and average premium estimates by demographic.	Cited for data-driven calculators and average premium estimates by demographic.	11%
13	QuoteWizard		11%
14	Travelers		10%
15	Nationwide		9%
16	Liberty Mutual		8%
17	MoneyGeek		8%
18	Experian		8%
19	Lemonade		6%
20	Consumer Reports		6%
21	A.M. Best		6%
22	National Association of Insurance Commissioners		6%
23	SelectQuote		5%
24	ValuePenguin		4%
25	LendingTree		4%
26	Matic		4%
27	Erie Insurance		3%
28	ProgressiveConsistently cited for direct quoting tools and usage-based discount programs.	Consistently cited for direct quoting tools and usage-based discount programs.	3%
29	AutoInsurance.com		3%
30	Dairyland Insurance		3%
31	Forbes		3%
32	Insurance Geek		3%
33	Jerry		2%
34	TrustedChoice		2%
35	Root Insurance		2%
36	U.S. News & World Report		2%
37	EverQuote		2%
38	Insure		2%
39	The Hartford		2%
40	Insurance Information Institute		2%
41	J.D. Power		2%
42	Amica		2%
43	Texas		2%
44	InsuRabbit		2%
45	Investopedia		2%
46	The General		2%
47	Harley-Davidson		2%
48	InsuranceQuotes		2%
49	Quote		2%
50	HowMuch		1%
51	OTTO Insurance		1%
52	Seeker Insurance		1%
53	Your Policy		1%
54	American Automobile Association (AAA)		1%
55	Auto-Owners Insurance		1%
56	Insurance.com		1%
57	News Corp		1%
58	Quotifier		1%
59	CURE Insurance		1%
60	AARP		1%
61	RateRetriever		1%
62	Alphabet		1%
63	Farmers Insurance		1%
64	SmartFinancial		1%
65	Dillo		1%
66	HelpInsure		1%
67	BBusiness Insider		1%
68	Riders Share		1%
69	S&P Global		1%
70	Reddit		1%
71	WalletHub		<1%
72	Mercury Insurance		<1%
73	State of California		<1%
74	Comcast Corporation		<1%
75	Annual Credit Report		<1%
76	American Family Insurance		<1%
77	NetQuote		<1%
78	Coverzoo		<1%
79	Intuit		<1%
80	Moody's		<1%
81	Insurance Auto Tool		<1%
82	Hippo		<1%
83	Nsure		<1%
84	CoverHound		<1%
85	SoFi		<1%
86	Direct Auto		<1%
87	American Motorcyclist Association		<1%
88	Openly		<1%
89	Country Financial		<1%
90	InsureHopper		<1%
91	Kin Insurance		<1%
92	AssuredPartners		<1%
93	Yahoo		<1%
94	Acceptance Insurance		<1%
95	NJM Insurance Group		<1%
96	FFG Insure		<1%
97	Assurant		<1%
98	Way		<1%
99	SureApp		<1%
100	Quora		<1%