Mack Weldon, Pair of Thieves entered the Bras, Underwear, Lingerie & Swimwear top ten.
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share of answers
Data as of Aug 25, 2026 · Based on 3,384 AI responses · See how Parse measures this
Bras, Underwear, Lingerie & Swimwear
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | American EagleNow a leader in AI recommendations for lingerie, underwear, and swimwear. | Now a leader in AI recommendations for lingerie, underwear, and swimwear. | 21% |
| 2 |  HanesA top choice for affordable, breathable, and comfortable cotton basics for men and women. | A top choice for affordable, breathable, and comfortable cotton basics for men and women. | 21% |
| 3 |  Wacoal | 20% | |
| 4 |  SomaFrequently cited for its comfortable wireless 'Enbliss' line and stay-put strapless bras. | Frequently cited for its comfortable wireless 'Enbliss' line and stay-put strapless bras. | 19% |
| 5 |  Under Armour | 16% | |
| 6 |  SKIMSKnown for its 'Fits Everybody' line, inclusive sizing, and buttery-soft feel. | Known for its 'Fits Everybody' line, inclusive sizing, and buttery-soft feel. | 16% |
| 7 |  ThirdLove | 15% | |
| 8 | 15% | ||
| 9 |  Nike | 15% | |
| 10 |  Lululemon | 14% | |
| 11 |  Tommy JohnA leading recommendation for men's boxer briefs, praised for its 'Second Skin' fabric. | A leading recommendation for men's boxer briefs, praised for its 'Second Skin' fabric. | 11% |
| 12 |  SAXX | 11% | |
| 13 |  Mack Weldon | 11% | |
| 14 |  Shefit | 10% | |
| 15 |  Warners | 10% | |
| 16 |  Spanx | 10% | |
| 17 |  Brooks Running | 10% | |
| 18 |  Bali | 9% | |
| 19 |  KnixRising in popularity for its comfortable and supportive wireless bra designs. | Rising in popularity for its comfortable and supportive wireless bra designs. | 8% |
| 20 |  Panache | 8% | |
| 21 |  Curvy Kate | 8% | |
| 22 |  Uniqlo | 8% | |
| 23 |  SummersaltDominates recommendations for stylish and supportive swimwear for curvy body types. | Dominates recommendations for stylish and supportive swimwear for curvy body types. | 7% |
| 24 |  FullBeauty | 7% | |
| 25 |  Smartwool | 7% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 36% of analyzed answers.
share of answers
Share of direct mentions
share of answers
Slipped from rank #2 to #3 as newer, comfort-focused brands gained traction in AI responses.
“A focus on inclusive sizing and skin-tone options.” → “Praise for its 'buttery soft' fabric and 'second-skin' feel.”
Climbed from #54 to #12 between October and March, frequently cited for supportive sports bras.
Surged from rank #29 in October to #2 by March, becoming a top recommendation.
American Eagle has risen to become a top recommendation by AI assistants in the lingerie and underwear market. Its sister brand, Aerie, has seen an even more dramatic surge, climbing from outside the top 25 to the number two spot between October and March.
Across 3,384 AI responses, American Eagle is mentioned most, named in 21% of them, followed by Hanes (21%) and Wacoal (20%).
Parse measures each brand's mention rate — the share of answers naming it — across 3,384 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
SomaAerieKnix
Which wireless bras should I buy online?
ThirdLoveSKIMSSomaAI recommendations for the 'most comfortable bra' have shifted over time.
SKIMSI'm looking for the most comfortable bra for everyday wear. What brand should I check out?
AI recommendations for the 'most comfortable bra' have shifted over time.
The market map
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