Data as of Aug 25, 2026 · Based on 1,727 AI responses · See how Parse measures this
Daily Multivitamin Supplements
Parse
https://parse.gl
Nature Made leads, named in 43% of answers, ahead of at 29% and at 23%.
Nature Made dominates the daily multivitamin niche across platforms as the most frequently cited brand. This authority is firmly established by its extensive presence in both search and generative responses.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Widely cited as a reliable, budget-friendly, and USP-verified option. | 43% | |
| 2 | Favored for traceable, bioavailable ingredients and clean label standards. | 29% | |
| 3 | Widely accessible classic formula supported by long-term cognitive | 23% | |
| 4 | Leading organic option featuring whole-food derived vitamins and minerals. | 23% | |
| 5 | A premium, professional-grade choice prioritized for absorption and purity. | 22% | |
| 6 | Widely recognized by dietitians for formulas tailored to aging men. | 14% | |
| 7 | 13% | ||
| 8 | 13% | ||
| 9 | 12% | ||
| 10 | Clinical-grade, hypoallergenic choice often recommended for targeted | 11% | |
| 11 | 10% | ||
| 12 | 9% | ||
| 13 | Favored for traceable, bioavailable ingredients and clean label standards. | 8% | |
| 14 | 8% | ||
| 15 | 6% | ||
| 16 | 6% | ||
| 17 | 6% | ||
| 18 | 6% | ||
| 19 | 5% | ||
| 20 | 5% | ||
| 21 | 5% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
ChatGPT favors brands like Life Extension and New Chapter, whereas Google AI Overviews prioritizes Costco and Nordic Naturals, resulting in significant rank disagreements.
Sources AI cited
healthline.com is the page AI reaches for most here, cited in 50% of analyzed answers.
Shifted from #3 (22% mention rate) to #5 (18% mention rate) since 2025-11.
Rose from #5 in 2025-11 to #3 in this ranking by 2026-08.
Increased from #11 (7% mention rate) to #6 (14% mention rate) between 2025-11 and 2026-08.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 39% | 71% | ||
| 25% | 59% | ||
| 16% | 52% | ||
| 19% | 20% | ||
| 7% | 22% |
The two models disagree most about New Chapter (ChatGPT #5, Google #18) and Costco (ChatGPT #25, Google #13).
Across 1,727 AI responses, Nature Made is mentioned most, named in 43% of them, followed by Ritual (29%) and Centrum (23%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,727 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
The discussion focuses on essential nutrients like iron, folate, and vitamin D, with evolution toward naming specific brands like Ritual and
Nature Made as high-quality daily options.
Brands mentioned
What vitamins are best for women?
The discussion focuses on essential nutrients like iron, folate, and vitamin D, with evolution toward naming specific brands like Ritual and
Nature Made as high-quality daily options.
Responses shifted from providing broad general criteria in 2025 to consistently recommending Nature Made and
as reliable products in 2026.
Brands mentioned
which multivitamin for women should i take?
Responses shifted from providing broad general criteria in 2025 to consistently recommending Nature Made and
Ritual as reliable products in 2026.