Data as of Aug 25, 2026 · Based on 314 AI responses · Shares cover the last 30 days · See how Parse measures this
Online Herbal Supplements
Parse
https://parse.gl
Gaia Herbs and are the most prominent brands recommended by AI for natural health, currently holding joint #1 status in our niche. These two entities feature in almost every advice-driven recommendation, highlighting user demand for botanical and plant-based supplement quality.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Membership-based retailer for vetted organic and plant-based staples. | 60% | |
| 2 | 43% | ||
| 3 | Well-regarded for non-GMO, clean vitamins, and probiotics. | 38% | |
| 4 | A massive marketplace covering diverse non-GMO and botanical categories. | 34% | |
| 5 | A premier source for bulk organic botanicals and teas. | 30% | |
| 6 | Commonly recommended for discounted organic wellness and botanical supplements. | 29% | |
| 7 | Revered for certified organic and soil-to-shelf tracking standards. | 26% | |
| 8 | 22% | ||
| 9 | 19% | ||
| 10 | 14% | ||
| 11 | 13% | ||
| 12 | 10% | ||
| 13 | 10% | ||
| 14 | 9% | ||
| 15 | 9% | ||
| 16 | 9% | ||
| 17 | 9% | ||
| 18 | 8% | ||
| 19 | 8% | ||
| 20 | 8% | ||
| 21 | 8% | ||
| 22 | 8% | ||
| 23 | 8% | ||
| 24 | 7% | ||
| 25 | 7% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
wildlyorganic.com is the page AI reaches for most here, cited in 51% of analyzed answers.
“general wellness store” → “highly reliable global inventory source”
rose from absent to #4 since March
dropped from the ranking in Nov
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 68% | 71% | ||
| 59% | 38% | ||
| 0% | 67% | ||
| 18% | 48% | ||
| 32% | 33% |
Across 314 AI responses, Thrive Market is mentioned most, named in 60% of them, followed by Wildly Organic (43%) and Garden of Life (38%).
Parse measures each brand's mention rate — the share of answers naming it — across 314 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
The AI responses have shifted from recommending broad general retailers to emphasizing specialized sites that carry certified organic and third-party tested herbal supplements. ChatGPT increasingly categorizes sources by wellness goal, while Google AI Overviews consistently promotes a mix of large marketplaces like Thrive Market and direct manufacturer stores like
Gaia Herbs.
Brands mentioned
The AI responses have shifted from recommending broad general retailers to emphasizing specialized sites that carry certified organic and third-party tested herbal supplements. ChatGPT increasingly categorizes sources by wellness goal, while Google AI Overviews consistently promotes a mix of large marketplaces like Thrive Market and direct manufacturer stores like
Gaia Herbs.