Best 529 college savings plans, according to AI

Data as of Aug 25, 2026 · Based on 660 AI responses · Shares cover the last 30 days · See how Parse measures this

529 College Savings Plans

195 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best 529 College Savings Plans, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	UgiftThe go-to gifting platform, making family contributions simple across many plans.	The go-to gifting platform, making family contributions simple across many plans.	28%
2	Fidelity InvestmentsRecommended for its gifting-friendly options and solid investment management.	Recommended for its gifting-friendly options and solid investment management.	26%
3	my529Frequently ranked #1 for low fees and flexible, customizable investment options.	Frequently ranked #1 for low fees and flexible, customizable investment options.	25%
4	ScholarShare 529A low-cost choice, praised for ease of use and transparent fees.	A low-cost choice, praised for ease of use and transparent fees.	23%
5	Bright Start 529Praised for low fees, ease of use, and simple online setup.	Praised for low fees, ease of use, and simple online setup.	21%
6	Vanguard Investments Canada		15%
7	Charles Schwab		15%
8	Saving For CollegeA primary informational source for comparing plans and explaining their benefits.	A primary informational source for comparing plans and explaining their benefits.	15%
9	CollegeAdvantage		13%
10	Invest529Noted for very low minimums, simple online gifting, and low fees.	Noted for very low minimums, simple online gifting, and low fees.	13%
11	NYSavesRecommended for low fees and generous tax deductions for New York residents.	Recommended for low fees and generous tax deductions for New York residents.	12%
12	Vanguard 529 College Savings Plan		12%
13	Internal Revenue Service		9%
14	NerdWallet		8%
15	Bankrate		7%
16	Investopedia		5%
17	Kiplinger		4%
18	Intuit		4%
19	Path2College 529		4%
20	AP News		4%
21	Federal Student Aid		4%
22	T. Rowe Price		3%
23	Wiser Investor		3%
24	TreasuryDirect		3%
25	Edvest		3%
26	T. Rowe Price BrightStart College Savings Plan		3%
27	CollegeInvest		3%
28	Citizens Bank		3%
29	Connecticut Higher Education Trust (CHET)		2%
30	Morningstar		2%
31	College Foundation of North Carolina (CFNC)		2%
32	News Corp		2%
33	Navy Federal Credit Union		2%
34	Baird Wealth		2%
35	PA 529		2%
36	SmartAsset		2%
37	The Week		2%
38	FINRA		2%
39	Creative Planning		2%
40	Alaska 529 Plan		2%
41	NextGenForMe		1%
42	Investor.gov		1%
43	Armstrong Dixon		1%
44	Ascensus		1%
45	Ramsey Solutions		1%
46	Western & Southern		1%
47	College Savings Foundation		1%
48	Farther		1%
49	College Ave Student Loans		1%
50	Time		1%
51	U.S. News & World Report		1%
52	Washington State		1%
53	American College of Trust and Estate Counsel		1%
54	Merrill		1%
55	VanguardA top choice for its low-cost, straightforward index fund investment philosophy.	A top choice for its low-cost, straightforward index fund investment philosophy.	1%
56	Farm Bureau Financial Services		1%
57	Learning Quest		1%
58	World Advisors		1%
59	MassMutual		1%
60	JPMorgan Chase		<1%
61	Comcast Corporation		<1%
62	NJBEST		<1%
63	Money		<1%
64	Forbes		<1%
65	Florida Prepaid		<1%
66	CollegeChoice 529 Direct		<1%
67	LendingTree		<1%
68	Gift of College		<1%
69	KeyBank		<1%
70	SEI Investments		<1%
71	Illinois Student Assistance Commission		<1%
72	Broadview Wealth Management		<1%
73	BECU		<1%
74	Barron Financial Group		<1%
75	College Savings Plans Network		<1%
76	The Motley Fool		<1%
77	John Hancock Investments		<1%
78	Help With My Bank		<1%
79	Invesco		<1%
80	Voya Financial		<1%
81	Michigan Education Savings Program (MESP)		<1%
82	Edward Jones		<1%
83	FinancialManage		<1%
84	Texas		<1%
85	Barron's		<1%
86	Wheeling Bank		<1%
87	Backer		<1%
88	Merrill Edge		<1%
89	Thrivent		<1%
90	Goldman Sachs Private Wealth Management		<1%
91	Massachusetts Educational Financing Authority		<1%
92	STWServe		<1%
93	Broadridge		<1%
94	Federal Deposit Insurance Corporation		<1%
95	WR Wealth Planning		<1%
96	Wikipedia		<1%
97	Truehold		<1%
98	Geneva Bank & Trust		<1%
99	Research.com		<1%
100	Nationwide		<1%