The top three brands captured 23.4% of direct mentions in Fee-Only Fiduciary Financial Planners.
Share of direct mentions
share of answers
Data as of Aug 25, 2026 · Based on 1,734 AI responses · See how Parse measures this
Fee-Only Fiduciary Financial Planners
Parse
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The National Association of Personal Financial Advisors (NAPFA) remains AI assistants' top recommendation for finding a fee-only fiduciary financial planner. While legacy directories remain dominant, AI responses increasingly highlight specialized networks like XY Planning Network for younger clients and specific firms like for flat-fee services.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | AI's top-recommended directory for vetted, commission-free fiduciary planners. | 51% | |
| 2 | A consistently recommended directory for verified fee-only, independent advisors. | 30% | |
| 3 | Frequently suggested for hourly or project-based financial planning needs. | 26% | |
| 4 | Prominently cited for younger clients and monthly subscription-based models. | 23% | |
| 5 | Frequently cited specialist for tech employees with equity compensation needs. | 13% | |
| 6 | A go-to directory for users specifically seeking flat-fee advisors. | 12% | |
| 7 | 12% | ||
| 8 | 12% | ||
| 9 | A fast-rising recommendation for its flat-fee subscription planning model. | 12% | |
| 10 | Highlighted for expertise in stock option planning and pre-IPO wealth strategies. | 11% | |
| 11 | A key recommendation for tech professionals managing stock options and RSUs. | 10% | |
| 12 | 9% | ||
| 13 | 9% | ||
| 14 | Cited as a specialist for startup employees needing pre-IPO | 9% | |
| 15 | 7% | ||
| 16 | 6% | ||
| 17 | 6% | ||
| 18 | 6% | ||
| 19 | 6% | ||
| 20 | 5% | ||
| 21 | 5% | ||
| 22 | 4% | ||
| 23 | 4% | ||
| 24 | 4% | ||
| 25 | 4% |
Slipped from rank #2 to #4 between Nov 2025 and Mar 2026.
Rose from rank #4 to #2 between Nov 2025 and Mar 2026.
Jumped from rank #55 to #7 between Nov 2025 and Mar 2026.
Dropped from rank #10 to #14 between Nov 2025 and Mar 2026.
Who wins on each AI
The same market, seen by two models.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 46% | 62% | ||
| 30% | 44% | ||
| 17% | 31% | ||
| 10% | 32% | ||
| 14% | 0% |
The two models disagree most about Flat Fee Advisors (ChatGPT #24, Google #6) and Fortitude Financial Planning (ChatGPT #25, Google #13).
Sources AI cited
napfa.org is the page AI reaches for most here, cited in 41% of analyzed answers.
Share of direct mentions
share of answers
Share of direct mentions
share of answers
The National Association of Personal Financial Advisors (NAPFA) remains AI assistants' top recommendation for finding a fee-only fiduciary financial planner. While legacy directories remain dominant, AI responses increasingly highlight specialized networks like XY Planning Network for younger clients and specific firms like Facet for flat-fee services.
Across 1,734 AI responses, National Association of Personal Financial Advisors (NAPFA) is mentioned most, named in 51% of them, followed by Fee-Only Network (30%) and Garrett Planning Network (26%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,734 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Responses consistently recommend directories, with NAPFA, Fee-Only Network, and
XY Planning Network being the most frequent. Over the observation window, citations for
XY Planning Network increased notably across both ChatGPT and Google AI Overviews, reflecting its growing prominence.
Brands mentioned
Responses consistently recommend directories, with NAPFA, Fee-Only Network, and
XY Planning Network being the most frequent. Over the observation window, citations for
XY Planning Network increased notably across both ChatGPT and Google AI Overviews, reflecting its growing prominence.
This general prompt receives responses dominated by the main directories: NAPFA, Garrett Planning Network,
XY Planning Network, and . AI assistants are highly aligned in their recommendations for this query, consistently citing these same core resources across the entire time window.
share of answers
Brands mentioned
I need to get my finances in order. How do I find a fee-only financial planner?
This general prompt receives responses dominated by the main directories: NAPFA, Garrett Planning Network,
XY Planning Network, and
Fee-Only Network. AI assistants are highly aligned in their recommendations for this query, consistently citing these same core resources across the entire time window.