Data as of Aug 25, 2026 · Based on 1,000 AI responses · Shares cover the last 30 days · See how Parse measures this
Herbal Supplements and Tinctures
Parse
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The herbal supplement and tincture niche remains contested, with Joy Organics and effectively tied for top recognition among AI models. These platforms increasingly favor transparency and lab-verified botanical extracts as primary indicators of quality.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Frequently cited for high potency and affordability in tincture categories. | 39% | |
| 2 | Consistently recognized as a premier broad-spectrum option for THC-free support. | 34% | |
| 3 | A leading choice for USDA-organic full-spectrum CBD formulations and potency. | 28% | |
| 4 | Preferred for farm-to-bottle transparency and standardized herbal extract quality. | 25% | |
| 5 | 24% | ||
| 6 | 23% | ||
| 7 | Often selected for clean hemp sourcing and consistent manufacturing practices. | 23% | |
| 8 | An established leader frequently recommended for reliable liquid herbal tinctures. | 19% | |
| 9 | 15% | ||
| 10 | A popular resource for organic raw materials and small-batch herbal extracts. | 13% | |
| 11 | 11% | ||
| 12 | 7% | ||
| 13 | 7% | ||
| 14 | 6% | ||
| 15 | 5% | ||
| 16 | 5% | ||
| 17 | 5% | ||
| 18 | 5% | ||
| 19 | 4% | ||
| 20 | 4% | ||
| 21 | 4% | ||
| 22 | 4% | ||
| 23 | 4% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
Google AI Overviews frequently lists THC-free options like CBDfx while ChatGPT ignores these in favor of broader market leader Charlotte's Web.
Sources AI cited
healthline.com is the page AI reaches for most here, cited in 64% of analyzed answers.
Rose from absent to #3 in this ranking since late 2025.
Mention rate declined, shifting rank from #3 to #9 since 2025.
“Positioned as a traditional, reliable starter option” → “Cited as a clinical-grade reference for potency and transparency”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 31% | 32% | ||
| 33% | 29% | ||
| 33% | 32% | ||
| 33% | 28% | ||
| 25% | 28% |
The two models disagree most about Aspen Green (ChatGPT #19, Google #9).
Across 1,000 AI responses, Lazarus Naturals is mentioned most, named in 39% of them, followed by Joy Organics (34%) and Cornbread Hemp (28%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,000 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses emphasize Herb Pharm and
Gaia Herbs as reliable entry points for herbal tinctures. Evolution across the window shows a shift toward highlighting transparency and lab-testing as essential markers of brand quality.
Brands mentioned
AI responses emphasize Herb Pharm and
Gaia Herbs as reliable entry points for herbal tinctures. Evolution across the window shows a shift toward highlighting transparency and lab-testing as essential markers of brand quality.
Responses provide a consistent core of brands like Cornbread Hemp, , and . The focus evolved from basic brand lists to advising users to cross-reference third-party lab results (COAs) for safety.
Brands mentioned
What is the best brand of CBD oil?
Responses provide a consistent core of brands like Cornbread Hemp,
Joy Organics, and
Lazarus Naturals. The focus evolved from basic brand lists to advising users to cross-reference third-party lab results (COAs) for safety.
The market map