Data as of Aug 25, 2026 · Based on 1,009 AI responses · See how Parse measures this
Marketing Video Creation & Repurposing
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
Testimonial| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | CanvaA versatile creator tool featuring drag-and-drop templates and branding kits. | A versatile creator tool featuring drag-and-drop templates and branding kits. | 51% |
| 2 |  WistiaStandard for B2B video marketing with lead capture and engagement tracking. | Standard for B2B video marketing with lead capture and engagement tracking. | 33% |
| 3 |  VimeoReliable professional hosting with customizable ad-free players for embedded marketing. | Reliable professional hosting with customizable ad-free players for embedded marketing. | 31% |
| 4 |  DescriptText-based editing platform for high-quality tutorial and Testimonial cleanup. | Text-based editing platform for high-quality tutorial and Testimonial cleanup. | 24% |
| 5 |  Alphabet | 24% | |
| 6 |  VEEDBrowser-based editor for adding dynamic captions and brand kit overlays. | Browser-based editor for adding dynamic captions and brand kit overlays. | 21% |
| 7 |  Vocal VideoAutomated workflow for collecting, branding, and captioning customer video testimonials. | Automated workflow for collecting, branding, and captioning customer video testimonials. | 21% |
| 8 |  Adobe | 20% | |
| 9 |  Vidyard | 20% | |
| 10 |  Opus ClipAI generator that segments long webinars into viral-rated educational clips. | AI generator that segments long webinars into viral-rated educational clips. | 16% |
| 11 |  Riverside.fm | 15% | |
| 12 |  Animoto | 12% | |
| 13 |  Parmonic | 11% | |
| 14 |  Biteable | 11% | |
| 15 |  CapCut | 10% | |
| 16 |  StoryPromptGuided recording platform for authentic testimonials with built-in customization tools. | Guided recording platform for authentic testimonials with built-in customization tools. | 10% |
| 17 |  Senja | 10% | |
| 18 |  Pictory | 10% | |
| 19 |  InVideo AI | 9% | |
| 20 |  Kapwing | 8% | |
| 21 |  UseTrust | 7% | |
| 22 |  Videodeck | 7% | |
| 23 |  Powtoon | 7% | |
| 24 |  Fliki | 6% | |
| 25 |  Techsmith | 5% |
Who wins on each AI
ChatGPT favors specialized testimonial and repurposing tools like VEED, while Google AI Overviews consistently promotes platforms like Riverside.fm and StoryPrompt.
Sources AI cited
canva.com is the page AI reaches for most here, cited in 31% of analyzed answers.
Rose from 25% mention rate in Oct 2025 to 57% by Aug 2026.
Increased presence in
Shifted from a dominant 45% mention rate in Oct 2025 to 11% by Aug 2026.
Canva dominates the niche for marketing video creation with a mention rate of 57.78%. The competitive landscape for video repurposing and testimonial production is currently contested between Descript and Wistia.
Across 1,009 AI responses, Canva is mentioned most, named in 51% of them, followed by Wistia (33%) and Vimeo (31%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,009 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
WistiaVimeoCanvaDescriptOpus ClipRiverside.fmThe focus shifted from manual editing tools to AI-driven repurposing services like
DescriptBrands mentioned
DescriptOpus ClipRiverside.fmWhat’s the best converter of webinars into tutorial series with thumbnails?
The focus shifted from manual editing tools to AI-driven repurposing services like
