Data as of Aug 25, 2026 · Based on 1,339 AI responses · Shares cover the last 30 days · See how Parse measures this
Portfolio Website Builders
Parse
https://parse.gl
Wix has become the most frequently recommended portfolio builder, overtaking for the top spot. Across the market, AI assistants are increasingly diversifying their recommendations, highlighting specialized tools like for artists and for simple one-page sites.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Frequently recommended for its polished, professional, and modern design templates. | 77% | |
| 2 | The most cited builder, praised for its beginner-friendly drag-and-drop editor. | 76% | |
| 3 | 54% | ||
| 4 | A top choice for visual creatives, especially makeup artists and photographers. | 43% | |
| 5 | Cited for creatives, with e-commerce and client gallery features. | 34% | |
| 6 | 29% | ||
| 7 | Frequently suggested for its ease of use in creating quick, simple portfolios. | 27% | |
| 8 | An emerging recommendation for creating ultra-simple, single-page portfolio websites. | 19% | |
| 9 | 18% | ||
| 10 | 17% | ||
| 11 | 16% | ||
| 12 | 15% | ||
| 13 | 14% | ||
| 14 | 14% | ||
| 15 | 13% | ||
| 16 | 11% | ||
| 17 | 10% | ||
| 18 | 9% | ||
| 19 | 8% | ||
| 20 | 7% | ||
| 21 | 7% | ||
| 22 | 7% | ||
| 23 | 7% | ||
| 24 | 6% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
wix.com is the page AI reaches for most here, cited in 41% of analyzed answers.
Dropped from the #1 to #2 position between October and March.
“A 'drag-and-drop editor'” → “A platform with 'AI website creation tools'”
Rose from #17 to #3 in mentions between October and March.
Appeared as a new entrant and reached the top 10 by March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 91% | 70% | ||
| 75% | 69% | ||
| 41% | 47% | ||
| 51% | 28% | ||
| 34% | 28% |
The two models disagree most about Webflow (ChatGPT #8, Google #24) and GitHub Pages (ChatGPT #9, Google #22).
Across 1,339 AI responses, Squarespace is mentioned most, named in 77% of them, followed by Wix (76%) and Adobe (54%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,339 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
More needsPortfolio website creation
AI consistently recommends Wix and
Squarespace as the easiest all-around builders. Since late 2025, responses increasingly mention
Carrd and
Canva as even simpler alternatives specifically for quick, one-page portfolios. In early 2026, references to AI-powered builders became more common.
Brands mentioned
I want to build a simple website for my personal portfolio. What's the easiest tool to use?
AI consistently recommends Wix and
Squarespace as the easiest all-around builders. Since late 2025, responses increasingly mention
Carrd and
as even simpler alternatives specifically for quick, one-page portfolios. In early 2026, references to AI-powered builders became more common.
Squarespace and are consistently top recommendations for photographers moving from Instagram. Over time, AI responses have increasingly highlighted specialized platforms like , , and . These platforms are often framed as providing photographer-specific features like client proofing and print sales.
Brands mentioned
I want to move my photo portfolio from Instagram to a dedicated website builder for photographers.
Squarespace and
Wix are consistently top recommendations for photographers moving from Instagram. Over time, AI responses have increasingly highlighted specialized platforms like
Format,
Pixpa, and
SmugMug. These platforms are often framed as providing photographer-specific features like client proofing and print sales.
The market map
Recommended by need