Data as of Aug 25, 2026 · Based on 1,251 AI responses · See how Parse measures this
SMB Cybersecurity Tools Comparison
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Microsoft | 34% | |
| 2 | Alphabet | 17% | |
| 3 |  SentinelOneFrequently recommended by both engines for behavioral-based threat detection capabilities. | Frequently recommended by both engines for behavioral-based threat detection capabilities. | 13% |
| 4 |  CrowdStrikeA top-tier choice for SMBs requiring advanced endpoint detection and response. | A top-tier choice for SMBs requiring advanced endpoint detection and response. | 11% |
| 5 |  Palo Alto NetworksRemains a benchmark for next-gen firewalls and advanced threat prevention. | Remains a benchmark for next-gen firewalls and advanced threat prevention. | 11% |
| 6 |  Fortinet | 10% | |
| 7 |  Bitdefender | 8% | |
| 8 |  Cisco | 7% | |
| 9 |  SophosWidely cited for its comprehensive endpoint and firewall security offerings. | Widely cited for its comprehensive endpoint and firewall security offerings. | 5% |
| 10 |  Proofpoint | 5% | |
| 11 |  Bitwarden | 5% | |
| 12 |  Cynet | 5% | |
| 13 |  1Password | 5% | |
| 14 |  Amazon | 4% | |
| 15 |  Cloudflare | 4% | |
| 16 |  Check Point | 4% | |
| 17 |  TrustRadius | 4% | |
| 18 |  Salesforce | 4% | |
| 19 |  Clear Network | 3% | |
| 20 |  HuntressIncreasingly preferred for managed detection in resource-constrained environments. | Increasingly preferred for managed detection in resource-constrained environments. | 3% |
| 21 |  Defendify | 3% | |
| 22 |  Zscaler | 3% | |
| 23 |  Lumific Cyber | 3% | |
| 24 |  Red Canary | 3% | |
| 25 |  ESET | 3% |
Who wins on each AI
ChatGPT significantly favors Microsoft 365 Business Premium and ESET, whereas Google AI Overviews prioritizes Firewalla and Huntress for SMB security needs.
Sources AI cited
paloaltonetworks.com is the page AI reaches for most here, cited in 35% of analyzed answers.
Dropped from #2 to #15 in this ranking since November.
Rose from #19 to #1 in this ranking since November.
Went from #57 to #4 in this ranking.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Google Workspace | 48% | 26% | |
| CrowdStrike | 16% | 26% | |
| Microsoft | 37% | 19% | |
| Microsoft 365 Apps | 22% | 21% | |
| SentinelOne | 10% | 25% |
The two models disagree most about Salesforce Sales Cloud (ChatGPT #11, Google #22) and Sophos (ChatGPT #5, Google #15).
Across 1,251 AI responses, Microsoft is mentioned most, named in 34% of them, followed by Alphabet (17%) and SentinelOne (13%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,251 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Google WorkspaceMicrosoftAI responses have evolved from broad, vendor-neutral advice to suggesting specific integrated suites like
Brands mentioned
Google WorkspaceMicrosoftAI responses have evolved from broad, vendor-neutral advice to suggesting specific integrated suites like
MicrosoftGoogle WorkspaceEarly responses focused on hardware NGFW features, while current discussions emphasize the shift to SASE and cloud-native security services for remote workforces. Google AI Overviews and ChatGPT now consistently favor SSE/SASE architectures.
Brands mentioned
MicrosoftGoogle WorkspaceEarly responses focused on hardware NGFW features, while current discussions emphasize the shift to SASE and cloud-native security services for remote workforces. Google AI Overviews and ChatGPT now consistently favor SSE/SASE architectures.
