Data as of Aug 25, 2026 · Based on 1,691 AI responses · Shares cover the last 30 days · See how Parse measures this
Data Engineering & Cloud Modernization Tools
Parse
https://parse.gl
dbt remains the undisputed standard for SQL-based data transformation in AI-generated responses. The most significant trend is its tightening integration with major cloud data platforms like , , and , which are consistently recommended for optimizing performance.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The industry standard for building modular, version-controlled SQL data transformations. | 84% | |
| 2 | 28% | ||
| 3 | Frequently cited for optimizing | 23% | |
| 4 | A leading data catalog consistently recommended for its deep | 16% | |
| 5 | Recommended for lakehouse architectures combining | 12% | |
| 6 | A popular community package enabling isolated unit tests by mocking dependencies. | 11% | |
| 7 | 11% | ||
| 8 | 11% | ||
| 9 | A centralized data knowledge hub that catalogs | 9% | |
| 10 | 9% | ||
| 11 | 9% | ||
| 12 | 9% | ||
| 13 | 8% | ||
| 14 | 8% | ||
| 15 | 8% | ||
| 16 | 8% | ||
| 17 | 8% | ||
| 18 | An essential community package providing reusable macros and generic tests for | 8% | |
| 19 | 8% | ||
| 20 | 7% | ||
| 21 | 7% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
getdbt.com is the page AI reaches for most here, cited in 54% of analyzed answers.
Jumped from rank #18 to #4 between Oct 2025 and Mar 2026.
Emerged as a top-cited tool since Nov 2025, reaching #11 overall by Mar 2026.
Dropped from rank #5 to #10 between Oct 2025 and Mar 2026.
“A tool that can generate dbt model code from natural language.” → “A concrete platform using AI to build and orchestrate dbt pipelines.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 81% | 82% | ||
| 31% | 36% | ||
| 28% | 28% | ||
| 22% | 13% | ||
| 14% | 20% |
The two models disagree most about dbt Cloud (ChatGPT #20, Google #6) and Coalesce (ChatGPT #19, Google #7).
Across 1,691 AI responses, dbt is mentioned most, named in 84% of them, followed by Alphabet (28%) and Snowflake (23%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,691 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently affirm that tools exist to generate dbt models and Spark jobs, but emphasize they function as assistants, not fully autonomous builders. Early responses mentioned
dbt Copilot, while later ones from late 2025 and early 2026 more concretely recommend platforms like
Mage and AI features within
and Glue.
AI responses consistently affirm that tools exist to generate dbt models and Spark jobs, but emphasize they function as assistants, not fully autonomous builders. Early responses mentioned
dbt Copilot, while later ones from late 2025 and early 2026 more concretely recommend platforms like
Mage and AI features within and Glue.
Responses always begin by acknowledging dbt's native documentation features before recommending third-party tools for advanced needs. consistently appears as the top recommendation for enterprise-grade cataloging with deep integration, while , and open-source options like are also frequently mentioned for specific use cases.
Brands mentioned
What's the best tool for documenting and creating a data catalog for our dbt models?
Responses always begin by acknowledging dbt's native documentation features before recommending third-party tools for advanced needs.
Atlan consistently appears as the top recommendation for enterprise-grade cataloging with deep
dbt integration, while
Secoda,
SelectStar and open-source options like
OpenMetadata are also frequently mentioned for specific use cases.
The market map