Best kids back-to-school gear, according to AI

Data as of Aug 25, 2026 · Based on 698 AI responses · Shares cover the last 30 days · See how Parse measures this

Kids Back-to-School Gear

312 brands

ParseChatGPT + Google AI

Parse

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Measured across ChatGPT & Google AI

Best Kids Back-to-School Gear, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	TargetTop-cited retailer, frequently recommended for backpack sales and general gear.	Top-cited retailer, frequently recommended for backpack sales and general gear.	59%
2	AmazonThe leading online store recommendation for durable, kid-proof headphones.	The leading online store recommendation for durable, kid-proof headphones.	55%
3	WalmartA close second to Target for budget-friendly character-themed backpack sets.	A close second to Target for budget-friendly character-themed backpack sets.	50%
4	Best BuyA primary destination for kid-friendly headphones, praised for its curated selection.	A primary destination for kid-friendly headphones, praised for its curated selection.	32%
5	JLab		31%
6	Samsung		26%
7	iCleverA fast-rising headphone brand noted for volume-limiting, kid-safe features.	A fast-rising headphone brand noted for volume-limiting, kid-safe features.	24%
8	NikeConsistently recommended for sporty and stylish kids' backpacks.	Consistently recommended for sporty and stylish kids' backpacks.	24%
9	JanSportFrequently named as a durable, reliable brand for school backpacks.	Frequently named as a durable, reliable brand for school backpacks.	18%
10	HamiltonBuhl		18%
11	Pottery Barn KidsA specialty retailer cited for stylish and durable, premium backpack options.	A specialty retailer cited for stylish and durable, premium backpack options.	16%
12	Kohl's		16%
13	Belkin		15%
14	Carter's		14%
15	L.L.BeanRecommended for durable, long-lasting school backpacks built to last multiple years.	Recommended for durable, long-lasting school backpacks built to last multiple years.	13%
16	adidas		13%
17	BuddyPhones		13%
18	STATE Bags		13%
19	SchoolPHONES		12%
20	Macy's		11%
21	Lands' End		11%
22	MEE Audio		10%
23	Herschel Supply Co.		10%
24	Bluey		10%
25	Dick's Sporting Goods		10%
26	The North Face		10%
27	The Walt Disney Company		9%
28	The Children's Place		9%
29	Puro Sound Labs		8%
30	Etsy		7%
31	Altec Lansing		7%
32	Disney		6%
33	Bentgo		6%
34	Dollar General		5%
35	Staples		5%
36	NNNOW		5%
37	Cat & Jack		5%
38	Under Armour		5%
39	J World		4%
40	School Outfitters		4%
41	Skullcandy		4%
42	Office Depot		4%
43	Sanrio		4%
44	LilGadgets		4%
45	Gap Inc.		3%
46	BabyGearLab		3%
47	The New York Times Company		3%
48	Minecraft		3%
49	Learning Headphones		3%
50	Simple Modern		3%
51	JCPenney		3%
52	Ziff Davis		3%
53	FosPower		3%
54	AILIHEN		3%
55	Mpow		3%
56	All In Motion		2%
57	Kipling		2%
58	Al's Sporting Goods		2%
59	REI Co-op		2%
60	Onanoff		2%
61	Egghead Headphones		2%
62	Sony		2%
63	Vans		2%
64	TJX Companies		2%
65	B&H Photo Video		2%
66	Crate & Barrel		2%
67	Puma		2%
68	Patagonia		2%
69	Five Below		2%
70	EarFun		2%
71	Wildkin		2%
72	Wonder Nation		2%
73	CVS Health		2%
74	Dollar Tree		2%
75	myFirst		2%
76	Osprey		1%
77	PAW Patrol		1%
78	Costco		1%
79	High Sierra		1%
80	Academy Sports + Outdoors		1%
81	Goodwill		1%
82	Marshalls		1%
83	Disney+		1%
84	Micro Center		1%
85	Lakeshore Learning		1%
86	Ativa		1%
87	Justice		1%
88	Magellan Outdoors		1%
89	Skybags		1%
90	Instacart		1%
91	JD Sports		1%
92	eBay		1%
93	Pokémon Center		1%
94	Backpacks USA		1%
95	Tronsmart		1%
96	Belk		1%
97	Jenga		<1%
98	Nordstrom		<1%
99	Steep & Cheap		<1%
100	Nordstrom		<1%