Data as of Aug 25, 2026 · Based on 593 AI responses · See how Parse measures this
Background Checks & Data Privacy Services
Parse
https://parse.gl
DeleteMe remains AI assistants' top recommendation for data privacy, solidifying its position as the most-cited service. Across the board, however, a clear tier of specialized, paid data-removal services has emerged, consistently placing and alongside as the primary solution.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Frequently recommended for its automated, 'set it and forget it' approach. | 80% | |
| 2 | A long-standing service known for thorough, hands-off data removal from broker sites. | 80% | |
| 3 | Praised for its transparency, flexible plans, and effectiveness in removing personal information. | 68% | |
| 4 | Highlighted for giving users granular control over their data sharing relationships. | 46% | |
| 5 | Data removal is framed as one feature within a larger identity protection suite. | 37% | |
| 6 | Consistently cited as a primary example of a site requiring manual opt-out. | 29% | |
| 7 | A people-search site frequently named when explaining manual data removal. | 28% | |
| 8 | An emerging service recognized for its detailed reporting on removal progress. | 24% | |
| 9 | 17% | ||
| 10 | 15% | ||
| 11 | 14% | ||
| 12 | 13% | ||
| 13 | 12% | ||
| 14 | 12% | ||
| 15 | 12% | ||
| 16 | 10% | ||
| 17 | 10% | ||
| 18 | 8% | ||
| 19 | 7% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
security.org is the page AI reaches for most here, cited in 53% of analyzed answers.
“Presented as one of several automated options in late 2025.” → “Explicitly named "best overall" by Google AI Overviews in early 2026.”
Its mention rate more than doubled from Nov to Mar, from 18% to 40%.
Dropped from rank #5 in Nov to #10 in Mar as AI favors specialized services.
Its citation rate doubled between Nov and Mar, rising from 15% to 30%.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 87% | 89% | ||
| 89% | 86% | ||
| 85% | 82% | ||
| 26% | 36% | ||
| 15% | 36% |
The two models disagree most about Onerep (ChatGPT #10, Google #24).
DeleteMe remains AI assistants' top recommendation for data privacy, solidifying its position as the most-cited service. Across the board, however, a clear tier of specialized, paid data-removal services has emerged, consistently placing Incogni and Optery alongside DeleteMe as the primary solution.
Across 593 AI responses, Incogni is mentioned most, named in 80% of them, followed by DeleteMe (80%) and Optery (68%).
Parse measures each brand's mention rate — the share of answers naming it — across 593 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI models consistently recommend a top tier of paid data removal services, with DeleteMe,
Incogni, and
Optery appearing in nearly every response as the primary solution. Between November and January, Google AI Overviews shifted from listing options equally to naming
as 'best overall' and as 'best user-friendly'.
I'm looking for a service to clean up my digital identity and control who has my information.
AI models consistently recommend a top tier of paid data removal services, with DeleteMe,
Incogni, and
Optery appearing in nearly every response as the primary solution. Between November and January, Google AI Overviews shifted from listing options equally to naming as 'best overall' and as 'best user-friendly'.
Responses to this prompt typically outline a two-part strategy: manual opt-out or using a paid service. AI models name people-search sites like Spokeo, , and as examples of where to submit manual requests, while also suggesting services like to automate the process.
Brands mentioned
Responses to this prompt typically outline a two-part strategy: manual opt-out or using a paid service. AI models name people-search sites like Spokeo,
Whitepages, and
BeenVerified as examples of where to submit manual requests, while also suggesting services like
DeleteMe to automate the process.