What does AI recommend for personal data removal services?

DeleteMe has narrowly emerged as the most-cited service for personal data removal, overtaking longtime rival Incogni in AI-generated recommendations. This tight race at the top reflects a market where AI assistants consistently recommend a handful of dominant services while also highlighting a growing number of specialized and niche alternatives.

Which personal data removal services brands appear most in AI answers?

Across 3,345 AI responses, DeleteMe is mentioned most, named in 77% of them, followed by Incogni (76%) and Optery (65%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 3,345 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best personal data removal services, according to AI

Data as of Aug 25, 2026 · Based on 3,345 AI responses · See how Parse measures this

Personal Data Removal Services

415 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Personal Data Removal Services, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	DeleteMeNow the niche leader, frequently framed as an established and trusted removal service.	Now the niche leader, frequently framed as an established and trusted removal service.	77%
2	IncogniA top contender, consistently cited for its automated 'set-and-forget' removal process.	A top contender, consistently cited for its automated 'set-and-forget' removal process.	76%
3	OpteryHolding steady at #3, noted for transparent reports and flexible, DIY-friendly plans.	Holding steady at #3, noted for transparent reports and flexible, DIY-friendly plans.	65%
4	Privacy BeeGained ground to reach #4, often highlighted for its broad broker coverage.	Gained ground to reach #4, often highlighted for its broad broker coverage.	39%
5	AuraOften presented as an 'all-in-one' suite bundling removals with other security features.	Often presented as an 'all-in-one' suite bundling removals with other security features.	36%
6	KanaryA significant gainer, rising from #13 to #6 in overall mentions since November.	A significant gainer, rising from #13 to #6 in overall mentions since November.	17%
7	OnerepSlipped from #6 to #13, once a core recommendation but now less cited.	Slipped from #6 to #13, once a core recommendation but now less cited.	14%
8	DuckDuckGo		13%
9	State of CaliforniaGaining visibility for its upcoming free DROP data deletion platform for residents.	Gaining visibility for its upcoming free DROP data deletion platform for residents.	11%
10	Whitepages		10%
11	Spokeo		9%
12	Alphabet		9%
13	Mozilla		9%
14	PrivacyDuck		8%
15	Norton		7%
16	DMAchoice		7%
17	OptOutPrescreen		6%
18	EasyOptOuts		6%
19	Permission Slip		5%
20	Brave		5%
21	PrivacyHawk		5%
22	Firefox		4%
23	RemoveMeNow		4%
24	Experian		4%
25	Privacy Badger		4%
26	Malwarebytes		4%
27	ZeroFoxNamed as a specialized service for executive protection and doxxing response.	Named as a specialized service for executive protection and doxxing response.	4%
28	Cloaked		4%
29	National Do Not Call Registry		4%
30	Privacy Rights Clearinghouse		3%
31	AuraOften presented as an 'all-in-one' suite bundling removals with other security features.	Often presented as an 'all-in-one' suite bundling removals with other security features.	3%
32	BeenVerified		3%
33	Kaspersky		3%
34	Surfshark		3%
35	Interpublic Group		3%
36	ReputationDefender		3%
37	MyLife		3%
38	SayMine		3%
39	Equifax		3%
40	Unroll.Me		2%
41	Proton		2%
42	TransUnion		2%
43	Global Privacy Control		2%
44	Ironwall		2%
45	McAfee		2%
46	uBlock Origin		2%
47	Yorba		2%
48	Meta		2%
49	BlackCloak		2%
50	IdentityTheft.gov		2%
51	Leave Me Alone		2%
52	Network Advertising Initiative		2%
53	VanishID		2%
54	Security.org		2%
55	ExpressVPN		2%
56	Erase		1%
57	Have I Been Pwned		1%
58	Identity Guard		1%
59	Consumer Reports		1%
60	Intelius		1%
61	Known Privacy		1%
62	Nisos		1%
63	Clean Email		1%
64	TotalPatent One		1%
65	ExecutivePrivacy		1%
66	Offlist.me		1%
67	Lifeguard		1%
68	mePrism		1%
69	YourAdChoices		1%
70	Digital Footprint Check		1%
71	Apple		<1%
72	AuraOften presented as an 'all-in-one' suite bundling removals with other security features.	Often presented as an 'all-in-one' suite bundling removals with other security features.	<1%
73	NetReputation		<1%
74	Digital Advertising Alliance		<1%
75	PeopleFinders		<1%
76	Robokiller		<1%
77	IDShield		<1%
78	Simple Opt Out		<1%
79	Federal Trade Commission (FTC)		<1%
80	Electronic Privacy Information Center (EPIC)		<1%
81	AgainstData		<1%
82	Hello Privacy		<1%
83	Reddit		<1%
84	Comcast Corporation		<1%
85	DataSeal		<1%
86	Microsoft		<1%
87	CyberGuy		<1%
88	IDStrong		<1%
89	IdentityForce		<1%
90	Epsilon		<1%
91	LinkedIn		<1%
92	Privacy Defender		<1%
93	Verizon		<1%
94	CybelAngel		<1%
95	GetAura		<1%
96	Usercentrics		<1%
97	DeleteMyInfo		<1%
98	My Data Removal		<1%
99	Tor Project		<1%
100	Privacy		<1%