Data as of Aug 25, 2026 · Based on 957 AI responses · Shares cover the last 30 days · See how Parse measures this
Dubai Tours and Experiences
Parse
https://parse.gl
Visit Dubai is now the most-cited brand for Dubai experiences, reflecting a broader trend where AI assistants increasingly prioritize official tourism boards and direct providers. This shift has seen early leaders in niche categories, such as for tickets, decline in favor of tour operators and curated recommendations.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The official | 22% | |
| 2 | 20% | ||
| 3 | The operator of Burj Al Arab, dominating AI's fine-dining recommendations. | 15% | |
| 4 | A frequently cited third-party platform for booking | 15% | |
| 5 | Praised for its charming, historic setting for authentic Emirati cuisine. | 15% | |
| 6 | Cited as the entry point for | 12% | |
| 7 | 10% | ||
| 8 | 10% | ||
| 9 | 9% | ||
| 10 | 9% | ||
| 11 | 9% | ||
| 12 | 8% | ||
| 13 | An increasingly common recommendation for booking tours and desert safaris. | 8% | |
| 14 | 8% | ||
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | 6% | ||
| 18 | 6% | ||
| 19 | 5% | ||
| 20 | 5% | ||
| 21 | 4% | ||
| 22 | 4% | ||
| 23 | The official tourism site, now the top-cited brand for Dubai experiences. | 4% | |
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
jumeirah.com is the page AI reaches for most here, cited in 26% of analyzed answers.
Saw mention share decline between Oct 2025 and Mar 2026 as third-party sellers were cited more.
Grew significantly as a top choice for authentic experiences between Nov 2025 and Mar 2026.
“A desert camp option” → “A 5-star 'heritage' dining and safari destination”
Emerged in late 2025 and became a dominant recommendation by March 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 29% | 29% | ||
| 30% | 20% | ||
| 23% | 27% | ||
| 18% | 8% | ||
| 0% | 17% |
The two models disagree most about Orfali Bros Bistro (ChatGPT #24, Google #5).
Across 957 AI responses, At the Top is mentioned most, named in 22% of them, followed by Al Khayma Heritage Restaurant & Cafe (20%) and Jumeirah Hotels & Resorts (15%).
Parse measures each brand's mention rate — the share of answers naming it — across 957 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently direct users to the official `atthetop-ae` website, but since late 2025 have increasingly included third-party vendors like `Klook-com` and `
GetYourGuide-com` as booking alternatives. The more specific official URL, `ticket-atthetop-ae`, also began appearing in early 2026.
Brands mentioned
How do I book tickets for the "At the Top" observation deck at the Burj Khalifa in Dubai?
AI responses consistently direct users to the official `atthetop-ae` website, but since late 2025 have increasingly included third-party vendors like `Klook-com` and `
GetYourGuide-com` as booking alternatives. The more specific official URL, `ticket-atthetop-ae`, also began appearing in early 2026.
Brands mentioned
Early responses offered few specific brand recommendations for this prompt. Starting in December 2025, AI answers pivoted to consistently recommend restaurants operated by `jumeirah-com`, such as `visitdubai-com-2` (Al Muntaha) for views and `jumeirah-com-7` (Al Mahara) for its unique aquarium setting.